Search Architect

Job Description

SSi is looking for an experienced Search Architect for an AMAZING client in the Hampton Roads area.


RESPONSIBILITIES:

Search and Navigation of Website Content

  • Work with 3rd party tools to analyze and optimize customer search experience on multiple sites
  • Determine and execute strategies that will reduce null search results, reduce exit rates, and increase search conversion rates
  • Set strategy for proper content layout for best search results through internal and external sites
  • Through research and analysis, set proper relevancy rankings, create redirects and thesaurus entries, and set up keywords for better search results
  • Establish success criteria and evaluate current success to establish a benchmark
  • Develop and maintain reports to measure effectiveness of search strategy, and to communicate results to senior management team
  • Work with analytic team, usability team and IT to develop consistent testing on search strategies
  • Serve as the expert in the search function and work collaboratively with developers and analysts to implement search functionality
  • Develop and manage strategies, timelines, and budgets for online search
  • Perform regular competitive analysis
  • Actively seek feedback from customers and Ferguson associates regarding online search and navigation
  • Employ methodology for making search tuning changes to create a rich environment for the customer
  • Work with business groups, usability team, product content and analytic team to set top level navigation for multiple sites
  • Develop, maintain, and implement strategy for which product content is displayed as part of navigation (properties & dimensions)
  • Work with merchandisers to develop landing page strategies around heavily visited sections or search terms
  • Work with analytic team, usability team, and IT to develop consistent testing on navigation strategies
  • Perform regular competitive analysis
  • Use 3rd party analytic data and usability testing results to analyze conversion results and strategies
  • Develop and maintain reports to measure effectiveness of navigation strategy and communicate results to senior management team

Qualifications

  • Undergraduate Degree in Marketing, Information Technology, or related field preferred
  • 5 or more years of progressive experience in knowledge management, content management and architecture
  • Search engine implementation and optimization experience required
  • Proficiency in search technologies - Endeca preferred. Familiarity with Oracle Commerce, Oracle ATG, or Experience Manager beneficial.
  • Strong familiarity with user experience design, SEO, and search analytics - Adobe Analytics preferred.
  • Skills in metrics, experiment design, and/or quantitative analysis to clarify the user’s experience
  • Experience designing and building taxonomies and controlled vocabularies
  • Excellent product knowledge of FEI products from a broad range of categories and manufacturers
  • Ability to analyze data issues, produce working solutions, and work with and analyze multiple data sets
  • Good understanding of content management system and web applications

Job Title
Search Architect

City State
Newport News VA
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