Our client is a 7th generation family-owned beef company out of Australia. This company, renowned for its commitment to quality and excellence in the grass-fed beef market, has recently expanded to the United States and we are assisting them in identifying a talented VP of Sales/Commercial Sales Leader to join their team. Reporting to the CEO, this is an ideal position for a high-impact commercial executive who thrives at the intersection of strategy, relationships, and revenue. You will own the full sales strategy for North America, expand our customer portfolio, and ensure premium programs are positioned for long-term, profitable growth.

Why This Role Matters

As VP of Sales, you will shape how premium programs show up in the market, influence long-term supply strategy, and drive growth for a company investing for the next generation, not the next quarter. You’ll join a leadership team that prioritizes integrity, innovation, people, and purpose — a place where “a deal is a deal,” where decisions are made quickly, and where your impact will be felt across continents.

What You’ll Lead

• Build and execute the North American sales strategy for premium grass-fed and natural beef programs
• Expand the presence across foodservice, retail, branded partnerships, and emerging channels
• Own executive-level customer relationships and lead high-stakes negotiations
• Partner closely with Australia to align pricing, supply, forecasting, and long-term commercial direction
• Lead and develop a high-performing commercial team (program management + sales)
• Drive disciplined decision-making using financial, margin, and market analysis
• Shape the commercial roadmap to support innovation, new SKUs, and channel expansion

What You Bring

• 12+ years of progressive sales or commercial leadership experience in beef or protein manufacturing
• Strong relationships or experience in foodservice, retail, or branded programs
• Executive-level negotiation and customer management skills
• Deep understanding of natural, grass-fed, or raising-claim programs
• Proven success building teams, scaling sales organizations, and delivering profitable growth
• Ability to partner across supply chain, finance, QA, and operations
• Strategic thinker with strong financial acumen and market awareness

Leadership Benefits
This position requires approximately 40% domestic travel and travel to Australia at least 1x/annually.
Competitive executive level compensation, bonus included. The benefit suite cannot be matched as healthcare is 100% covered by the Employer and dependents are covered at 50%! 4 Weeks PTO.

Details