We’re partnering with one of the most iconic names in the meat industry to identify a VP of Retail Sales (East) to lead their branded retail channel strategy across the Eastern U.S. This is a high-impact, high-visibility role ideal for a seasoned sales leader ready to take on national retail accounts, manage broker relationships, and drive strategic growth initiatives.

Why This Role Stands Out:

• Legacy Meets Momentum: This brand has deep roots in American households and strong brand recognition at retail. With recent competitor exits, the company is poised for explosive growth.

• Leadership Role: You’ll oversee a national retail portfolio and a team of Sales Directors, reporting directly to the SVP of Sales.

• East Coast Influence: This is a remote role and we’re targeting candidates based in the Eastern U.S., ideally near a major airport hub.

What You’ll Own:

• Lead and execute the national retail sales strategy for branded products

• Manage broker networks and direct customer relationships with major retail accounts

• Partner with Marketing, Finance, and Supply Chain teams to deliver margin and volume growth

• Expand shelf space, introduce new items, and strengthen customer relationships across banners

• Forecast, budget, and lead annual planning cycles

What We’re Looking For:

• 10+ years in CPG retail sales, preferably within fresh or frozen protein categories

• Direct experience managing large-scale grocery and mass retail accounts (e.g., Kroger, Ahold, BJ's, Albertsons, Publix, Wakefern)

• Proven leadership experience with national broker management and retail sales teams

• Strong background in syndicated data (IRI, Nielsen) and trade strategy

• Strategic thinker with high executional discipline
  
  
  

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