Location
Wheeling IL
Job Id
3415

Vice President, Data & Analytics
📍 Chicago, IL Full-Time
Reports to: Chief Commercial Officer

About the Role

Our client, an industry leader in the direct marketing/mail space is seeking a dynamic Vice President of Data & Analytics to co-lead their Marketing Services Agency team and build a world-class analytics function. This role will drive data strategy, analytics innovation, and marketing technology integration to power data-driven decision-making and client acquisition. This unique role will support 50% sales team in developing go to market strategy and "sales pitches" and 50% lead the data team, (data scientists and analysts to insure the use of the right tools, services, products to design custom solutions.

Key Responsibilities

  • Develop and execute a comprehensive data and analytics strategy aligned with agency and client goals.
  • Build, lead, and mentor a team of data professionals to deliver impactful insights and analytics solutions.
  • Apply advanced analytics (predictive modeling, segmentation, CLV analysis) to optimize marketing performance.
  • Oversee reporting frameworks and visualization tools (Tableau, Power BI) to track KPIs and campaign success.
  • Partner with IT and account teams to implement marketing technology platforms for data management and automation.
  • Champion a data-driven culture, providing thought leadership internally and externally.

Qualifications

  • Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, or Marketing.
  • 15+ years of experience in data analytics, ideally within direct marketing.
  • Proven success leading analytics teams and implementing marketing technology solutions.
  • Expertise in statistical analysis, data mining, and visualization tools (Tableau, Power BI, etc.).
  • Excellent communication and strategic thinking skills with a strong business focus.

Why?

Join a forward-thinking marketing services agency where data, creativity, and technology intersect to deliver measurable client impact.

👉 Apply today to lead the future of data-driven marketing by sending your resume to jeanine@worldbridgepartners.com or call her at 847-550-1300 x44