KEY WORDS: SaaS Sales Leadership, GTM Design and Roll Out, Player Coach

Vice President (VP) of Sales – SaaS (Growth Stage)

Company is a fast-paced, product-led, and dynamic company that’s innovation forward. As leaders in the spend management space, we develop cloud-based software that simplifies procurement processes and provides mid-size companies with effective solutions for managing, optimizing, and analyzing business spend. Our solutions are trusted by companies in diverse industries worldwide.

Role Overview

We’re seeking a strategic and hands-on Vice President of Sales to drive the next stage of growth in our SaaS journey. We’re entering a pivotal scale-up phase, and this role will be instrumental in refining our GTM motion, acquiring customers, and building a world-class sales engine from the ground up. You’ll be both player and coach owning key deals while building and mentoring a small, high-impact team

Key Responsibilities

GTM Strategy & Leadership

  • Own and refine our GTM strategy to accelerate new logo acquisition and expansion in key verticals.
  • Lead initiatives to migrate existing customers to our flagship Prime model and integrate sales motions post-acquisition.
  • Establish sales KPIs and reporting cadences to track performance across the funnel.
  • Stay close to market dynamics, iterating positioning, pricing, and messaging as we scale.

Sales Leadership

  • Recruit, mentor, and lead an initial team of A-players focused on new business.
  • Set a sales methodology that fits a growth-stage SaaS company—prioritizing velocity, repeatability, and deal quality.
  • Actively contribute to pipeline generation and strategic deal execution, holding your own quota while building the team.

Pipeline Optimization

  • Take full ownership of the sales pipeline from MQL through to signed contracts.
  • Identify and unblock conversion friction points at each stage of the funnel.

Leverage HubSpot CRM to drive forecasting, accountability, and team productivity.

Cross-Functional Collaboration

  • Collaborate with Product on feedback loops and GTM readiness.
  • Align with Finance and Ops on pricing strategy, sales incentives, and resource planning.
  • Communicate performance, risks, and growth opportunities clearly to leadership and investors.

Data & Analytics

  • Build scalable reporting dashboards to visualize pipeline health, conversion rates, and forecast accuracy.
  • Use data to guide territory design, compensation plans, and hiring roadmap.

Level of Experience Required for the Role:

  • 10+ years of senior sales leadership experience, ideally within the SaaS or software space.
  • Demonstrated success in scaling sales teams and exceeding revenue targets.
  • Strong background in new-business acquisition and closing complex, high-value deals.
  • Inspirational leader with strong interpersonal and communication skills.
  • Skilled in designing and rolling out GTM strategies that deliver results.
  • Proficiency in CRM platforms, pipeline management, forecasting, and performance analytics.
  • Deep understanding of the SaaS/software buyer journey and competitive landscape.

What Success Looks Like:

  • A scalable sales playbook and predictable pipeline generation
  • A lean, effective sales team with high morale and low attrition
  • Faster sales cycles and increased win rates in core segments

Why Join our Company:

  • Lead a core function in a growth-focused tech company.
  • Competitive compensation with bonus and equity potential.
  • Collaborative, innovative, and development-focused culture.
  • High-impact role with strategic influence.