VP of Marketing in VA

Private equity owned company in the information marketing business targeted to entrepreneurs and small business owners. This membership based business model provides products and services, primarily concentrated in the direct response marketing arena, designed to fuel a small business owner’s/entrepreneur’s desire to create an accelerated path to business growth.

Summary

The VP of Marketing will drive top-line growth and business model expansion by providing strategic direction on all programs governing the acquisition, engagement and retention of members across both on-line and off-line channels.

Requirements: Knowledge/Skills

  • Ideal candidate will:
    • have served in a leadership role in an information marketing business
    • have worked in a membership-based business model
    • be fluent in the tools and tactics of direct response marketing
    • have experience with marketing automation tools (Marketo, Infusionsoft, Office Auto Pilot (Ontraport)
  • Strategic/visionary thinker and business builder; creative
  • Strong team building and mentoring skills; clear leader
  • Results-oriented; thrives on P&L management
  • Demonstrated ability to lead/influence cross-functional teams; collaborative, yet decisive, decision making style
  • Well developed analytic and problem solving skills
  • Superior communication/presentation skills: written and verbal

Qualifications

  • Bachelors Degree required; Masters Degree appreciated
  • 10 to 15 years of marketing experience inclusive of digital strategy oversight and direct response marketing knowledge