VP of Marketing
Practice Area
Healthcare IT
Healthcare IT
Region
Anywhere
Anywhere
Location
Remote
Remote
Company Location
Roswell GA
Roswell GA
Position Id
49398
49398
VP of Marketing
Job Description
Client Summary:
Required Experience and Qualifications:
- Focus on streamlining to minimize the time and costs associated with payment processing
- Offers outsourced Healthcare Revenue Cycle Management (RCM) services
- Handles Electronic Remittance Advice (ERAs) electronically, requiring efficient management and consolidation with other payment types
- Take over and continue to manage comprehensive marketing strategy developed by outsourced CMO to support the continued growth of the company.
- Drive demand generation programs that deliver a 50% YoY increase in qualified MQLs to support direct sales and partner channels.
- Create and execute integrated marketing campaigns to increase lead volume, pipeline velocity, and sales conversion.
- Expand brand awareness and thought leadership in the healthcare payments and revenue cycle management space.
- Collaborate with the sales team and channel partners to create compelling sales enablement materials, pitch decks, and playbooks.
- Manage channel marketing programs with key partners (banks, clearinghouses, EHR vendors) to increase co-marketing and joint pipeline opportunities.
- Own marketing analytics and reporting in HubSpot to manage and report on marketing performance and pipeline growth.
- Manage company website, including content updates, SEO, and performance tracking.
- Lead social media presence across LinkedIn and other relevant platforms as well as some traditional media relations efforts to build awareness and engagement.
- Plan and execute participation in industry conferences, webinars, and partner events.
- Collaborate with external agencies and freelancers as needed.
- Lead and mentor junior marketing team member.
Required Experience and Qualifications:
- 10+ years of progressive experience in B2B marketing, preferably in healthcare payments or revenue cycle management technology.
- Demonstrated success building and scaling demand generation programs for a B2B SaaS company.
- Proven experience working in high-growth, VC-backed, early-stage companies.
- Strong understanding of revenue cycle management and healthcare provider workflows.
- Hands-on experience with HubSpot and modern marketing automation tools.
- Excellent written and verbal communication skills.
- Ability to work independently, wear multiple hats, and lead cross-functional initiatives.
- High comfort level educating internal stakeholders (sales, product, leadership) on marketing strategies and best practices.