VP of Marketing

Position Summary:

The VP of Marketing is reporting directly to the CEO and part of the Leadership Team. Direct management of marketing team, vendor relationships, and a significant marketing budget. Full independence and ownership of ongoing efforts and new initiatives, including branding, eCommerce, merchandising, collateral, and more.

Responsibilities:

● Be an active part of the company’s Leadership Team, influencing the direction of marketing and company-wide operations

● Manage an internal team and external professionals, including recruiting, coaching, project oversight, etc.

● Develop Direct-To-Consumer strategy defining go-to-market approach with effective tactics to drive growth alongside B2B2C channel

● Substantially increase their growth rate by increasing brand awareness, influencing purchase behavior, and improving sales channels

● Oversee online and offline marketing strategy across all channels, including affiliates, SEO, email, social media, influencers, ads, etc.

● Improve existing and build new online channels in the U.S. and abroad such as Amazon, Google Shopping, Mercado Libre, etc.

● Support Sales by developing printed collateral, email messaging, promotions, in-store merchandizing, events, etc.

● Contribute to product development providing own perspective as well as input from customers and market research

● Report on performance against short and long-term objectives and KPIs

Qualifications:

● Doer mindset by own efforts and through others

● B2B2C marketing experience

● 10+ years of Marketing experience

● 5+ years of Marketing Management experience

● Excellent project management skills

● Ability to travel up to 15%

● Experience is preferred in:

○ Public Safety industry in the U.S. and abroad

○ Leading Marketing for a national brand

○ Online Marketplaces

Full-time job

Remote work arrangement is available

Competitive pay