Job Title:

VP Mobile App Growth & Influencer Optimization(Remote, Hybrid or In house)

About Rate:

Rate is the 2nd-largest retail mortgage lender in the U.S. By offering industry-leading tools, low-rate mortgages, and unparalleled customer service, we’ve become the Home Purchase Experts®. At Rate, we think big – pushing beyond what most people believe is possible. We strive to work with the best of the best, building business with the best referral partners and hiring the best employees – allowing us to deliver world-class customer service. Our goal is to make sure every customer has a great experience. Headquartered in Chicago with 5,000+ employees in 300+ offices across the U.S. and licensed in all 50 states, we’ve helped thousands of homeowners with more than $37 billion in home purchase loans and refinances in just the past year alone.

Job Description:

We're looking for a bold, brilliant, and boundary-pushing VP of Influencer Optimization to lead the charge in promoting/marketing the Rate App to drive massive growth in app downloads and engagement.

Reporting directly to and working closely with the CEO, this person will be responsible for increasing the adoption of the Rate App using innovative methods, but mostly via the “influencer” universe and other creative strategies.

THIS ROLE IS APP FOCUSED ONLY, AND WILL NOT HAVE ANY OTHER DIGITAL MARKETING RESPONSIBILITIES.

Key Responsibilities:

• Drive Growth: Develop and execute strategies that drive app downloads via influencer support and promotion
• Innovative Marketing: Lead and launch creative, high impact app download campaigns via the influencer universe

Pay Range: $120,000 - $200,000 based on experience

Experience/Qualifications/Skills:

• A proven expert in app download strategies via the influencer universe who was “been there and done that” with extreme success.

• A wicked sharp mind and a proven ability to ideate and execute on how best to leverage the influencer universe.

• A passion for storytelling and the ability to bring the Rate App’s story to life for the target audience.

• Expertise in influencer marketing and leveraging the “influencer” community towards app downloads.

• Deep familiarity with the Millennial and Gen Z voice and how to communicate effectively with them.

• Exceptional time management and organizational skills.

• A keen eye for detail and design aesthetics.

• An analytical problem-solving mindset.

• Strong verbal and written communication skills.

• 10+ years of experience of making a HUGE difference in life.

ABOUT YOU – THE PERFECT CANDIDATE:

• You simply ‘get it’ and eat, drink, breathe and speak how to leverage the everchanging influencer universe towards app downloads and what truly matters to people.

• You “grok” and understand the Millennial and GenZ voice and are fully immersed and in tune with what it takes to get them to download apps via the influence universe.

• You are creative, innovative, and flexible, with a strong passion to WIN and achieve and inordinate and extreme amount of app downloads.

• You have a strong personality but are a total team player and will thrive working and “vibing” directly with the CEO of the company.

• You have an aesthetic which means you have excellent taste. You are proficient in design, copywriting, and web best practices. You also understand the technical feasibility of your vision and can lead teams to execute distinguished campaigns.

• You are a self-starter who shows up with ideas that go beyond the norm or what is presently being done, but you embrace the power of teamwork. You are a skilled collaborator who embraces the role of being a bridge among individuals in a matrixed organization.

• You have a proven track record of creating compelling communications based on strategic thinking and have led the development of engaging, cohesive campaigns via the influencer network towards massive app downloads.

• You are a strategic designer and copywriter at heart, who possesses a “hands-on”, “roll-up-the-sleeves” mentality. You thrive in a “do what it takes” culture and enjoy the challenge of juggling multiple priorities while working in a strategic manner.

• You want and are committed to making a difference in life and everything that you do

• Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

• The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).
• https://www.rate.com/careers/open-positions/disclosures

• Applications are being accepted on an ongoing basis.

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