UX Designer

Job Description
Are you a UX Designer looking for a new opportunity?

CONTEXT THE IMPACT OF THE ROLE
The UX Designer (UX) is primarily concerned with how a product ‘feels’. This results in the
improvement of all product elements in terms of the user experience such as usability, accessibility
and interaction. UX Designers explore many different approaches to solving a specific user problem
brought to them by clients, and ensure that the solution (i.e. the product) logically flows from one
step to the next. This entails deeply understanding the requirements of clients and the problem
itself, whilst actively researching ideas to assess if they are valid enough to result in market success
and satisfied users. Understanding a problem requires in-depth exploration, as well as the
integration of vital information from the client. It also involves working on designs, prototyping,
testing, and conducting business analyses. Ultimately, the UX Designer’s goal is to design, refine and
iterate products to create the best possible user experience.

ROLE RESPONSIBILITIES OF THE UX
  • Assist the CCO in the early phases of business development with regards to putting together high-level designs as sales tools to get clients on board
  • Furthermore, ensure that estimations for budget purposes include the input of the UX Designer in order to ensure accurate insights are provided and costing is appropriate
  • For some projects, the CCO will ask the UX Designer to get involved and assist with creating a quick design of an idea that a client has
  • This would be used as a sales tool prior to a client being fully on-board
  • At this stage of the process, the responsibility of the UX Designer would be to understand the client’s high-level problem/idea by attending meetings with them, asking the right questions and gathering information to begin formulating the idea/solution they are looking for
  • Once the problem is understood in as much detail as possible, the UX Designer is required to put together a mock-up of what it could look like
  • When working on estimations in the quoting phase for clients, the CCO would do this via consultation with the UX and UI Designers
  • At this stage, the Designers’ input regarding the amount of working time needed to complete a specific project is critical from a budgeting and costing perspective
  • Design and Design Thinking, always ensuring that the human needs are considered to enable the best possible problem solving and solution
  • Human Centred Design should guide the Designer’s approach and thinking throughout the design process, by taking into consideration the human element/perspective in all steps of the problem-solving process to come up with an appropriate solution
  • Furthermore, the UX Designer should apply Design Thinking to everything they do
  • This is a methodology that provides a solution-based approach to solving problems
  • It aids tackling complex problems that are ill-defined or unknown by understanding the human needs involved, re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach in prototyping and testing
Aim: To be actively involved in all interactions with the client with the intention of gathering
information from the very beginning of the process. The UX Designer is required to conduct research
using a methodology that makes sense for the problem being addressed - this is critical to ensure
validation of the problem before moving into Design and Production
  • Take part in the initial meetings that happen with the client to gather information from the onset of a project
  • When gathering information, several different, yet critical, elements are to be considered in order to ensure success of the project
This includes the following:
  • Workshop with the Client: In this session, a client takes time to explain the problem while the UX Designers interrogate the problem
  • This is conducted in a conversational approach with the intention of attaining as much information as possible
  • As there is no standardised guideline for this session, the UX Designer takes accountability for asking the right questions and getting the information they require to conduct the necessary user research
  • Hence, it is critical for the UX Designer to understand who the client thinks the users will be in order to assess whether this is accurate or not in the research phase
  • Research: This takes the form of a variety of methods depending on the specific problem to be solved
  • If a new problem is being solved, methods could include online research, or interviewing of potential customers/users
  • If the problem is already in existence and the client is wanting to modify or enhance the problem, research methods could include interviews with existing customers (with internal employees if it is a system used within a business) or assessing the analytics which they already have in place
  • User Testing: Once research has been conducted, user testing is done to gather additional information on the problem based on actual experiences
  • The aim is to determine what the user is looking for from a product as well as the environment in which they would need or use the product
  • At this stage of the process, it is critical that the UX Designer validates the original estimations proposed to the client in the Business Development Phase
  • It is possible that, after gathering detailed information, initial assumptions are inaccurate and thus need to be re-discussed with the client as soon as possible
  • This information must be directly communicated to the Head of Design and the COO so that
  • they can take the necessary steps in dealing with this challenge with the client
  • Aim: Ensure that the requirements identified in the Discovery Phase are transformed into a Design that accurately describes the design of the system and can be used as an input for the system development in the Product Development phase
  • It is critical to understand that the process a Designer follows is not as simple as A-Z; rather, it is an iterative and collaborative process whereby the information from the client, user, Developer and UI Designer are used to enhance the user experience from the get go
  • The UX Designer is required to communicate, collaborate, be open to feedback and build effective relationships with all stakeholders in order for the output of their design work to be successful
  • It is important to note that some projects will follow an organic process in the Discovery Phase, whereas others will kick off with a Design Sprint, whereby the latter is conducted in a condensed 5-day process with the client present from start to finish
  • A UX Designer takes accountability for developing the high-level flows which enable an understanding of the product interactions from a user’s point of view, including:
  • user flows, high-level flows and the system flows:
  • The UX Designers are required to map out this visual representation that illustrates the users' flow within a product
  • This requires the understanding of the user’s needs, wants, expectations and the overall experience for a particular intention
  • It also involves mapping out the different types of users and understanding how a user would move from one point to another
  • The UX Designer is also responsible for assessing the flow from a high-level point-of-view, assessing how the overall website or app is experienced by a user
  • Take responsibility for putting together Wireframes – i.e. the rough guides for the layout of the website or app which represent each screen or step that a user may take while interacting with the product
This includes the following:
  • The UX Designer is responsible for defining the movement through the site in a Wireframe, which should include as much accurate content to be as closely aligned with the final product as possible
  • The UX Designer needs to ensure that everything is workable, all elements are there for a reason and in a specific place, that screens are clickable, and everything is linked in the best way possible for users
  • This requires utilising information from the high-level flow and identifying which key features to keep in and which may need to be left out or revised
  • An UX Designer is, therefore, required to identify and design all of the small interactions that create the overall experience, which include error screens
  • The final versions of Wireframes are critical as they become the blueprint which will drive both development and UI Design
  • It is the UX Designer’s responsibility to ensure that prototypes are built, tested, and reworked until an acceptable prototype is finally achieved from which the complete system or product can now be developed
  • The goal of a prototype is to test a product before both time and money are invested into the final product
  • This includes creating all screens, making all components clickable and active, and ensuring testability in a useable format
  • Once a final prototype is ready based on several iterations, it is required that the UX Designer shares the prototype in an internal review
  • An internal review is a collaboration with Developers to modify, enhance and prototype before the client sees it
  • Together, Designers and Developers work together to assess if there is anything that needs to be modified
  • This is a valuable exercise because both Developers and Designers, respectively, use their product development knowledge and user and interface knowledge to come to a meaningful solution
  • At this stage, the UX Designer plays the role of the expert from a UX perspective.
  • They can effectively guide this process with the Developers as they are aware of what the client wants, what is possible from a UX perspective, as well as the users’ needs
  • This internal feedback process is followed by a further iteration, and then followed by a meeting with client where the UX Designer takes them through the prototype. Here, the client provides their own feedback and works with the UX Designer to derive the final prototype and blueprint for development
  • Set up user testing of the final prototype – i.e. test with approximately five people by creating a script to get the answers that are crucial to understand and enable better insight into any potential problems
  • Document user testing results based on their feedback, observations and experience
  • Aim: The Product Design Sprint is a well-structured technique for quickly designing, prototyping and testing the viability of an idea, product, or feature. This Sprint consists of five phases (typically days), and combines Design Thinking as well as Lean and Agile principles to reduce the inherent risks in successfully bringing products to market
  • This process is about testing a prototype with real users on day five, followed by a second shorter sprint in which we iterate on user feedback, test again and then iterate even further
  • This process should result in enough validated assumptions and clarity on what our client is going to build
  • Product Design Sprints are led by an experienced UX Designer, who facilitates the process but also involves a Product Lead, Lead Developer, Design Lead and various stakeholders on the client’s side
  • In the event of a client engaging with our client to only run a Product Design Sprint and not necessarily to do design and development, the engagement would end here and the client leaves with their Initial Product Research Base doc, the consolidated findings of the Product Design Sprint (we call this the Replay) as well as the tested Prototype
  • Aim: Work with the Developers who are responsible for translating the client requirements into actual functionality
  • Involve yourself in the creation of backlog tickets and acceptance criteria
  • Create design tickets for the sprint
  • Work with the entire team and follow the Agile processes to get the product to the point where it will be ready for release
  • Meaningfully liaise and collaborate with the Developers to ensure that what they have developed works practically and functionally
  • Work with the Developers to explain and translate the design ideas into the product development itself
  • Here, the role of a UX Designer is to ensure that the way pages are linked functionally matches the design and that they build all the sections of the flow and prevent any short cuts
  • It is also important to give feedback to the Developers where there is unnecessary space, etc.
  • Furthermore, if something changes during this process while development is already in progress, the UX Designer is to first update the flow, then the wireframes, then the designs and then write a new user story for it
  • Throughout the building of the product, it is the responsibility of the UX Designer to look critically at the copy, voice and tone of the site, as the business does not have a full-time copywriter to do so
  • Aim: Assess a product once it has been launched into the market to understand the experience of real users, with the intention of modifying and iterating to further enhance the user experience
  • The UX Designer is responsible for assessing the back-end analytics of the product in order to get a better understanding of how it is being interacted with by the user
  • This includes: Analysing the back-end analytics to gain an enhanced understanding of what is working and what is not, what is necessary and what is not from a user’s point-of-view based on actual customers
  • Work out the metrics to measure ourselves against for each product to assess the value of the design work
  • Based on the analysis, iterate and make the necessary changes if required
  • This is known as data driven design

Should you wish to apply for the position, please apply directly via this job board, please ensure that you quote reference number 201478 subject heading or email body.

Please note that due to the high volume of CV's received; only shortlisted applicants will be contacted. Should you not receive communication from our offices within two weeks of submission please note that your application will not be considered for this position.

We will keep your CV on file and re-establish contact with you should opportunities in line with your expertise become available again.
Job Type
Full-Time Regular

Location
Cape Town Western Cape

Min Salary
0.00 ZAR

Max Salary
0.00 ZAR



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