Trade Marketing Manager
Employment Term
Temporary
Temporary
Location
Georgetown
Georgetown
Min Salary
0.00 GYD
0.00 GYD
Max Salary
0.00 GYD
0.00 GYD
Job Summary:
Responsible for the trade marketing agenda for the Client's Territories. Takes responsibility for developing the Channel Strategy, in line with the Consumer marketing strategy developed, as applicable to various channels. Works closely with the Sales Team to ensure flawless on-time execution of the category plans to drive business performance results. Evaluates investments made on key activates for the assigned categories, leveraging cross-functional efficiencies and value-chain (e.g. Field Sales, Finance, P2P, Brand Activation Team and Supply Chain).
Core Responsibilities:
Strategy-Shopper's Insight:
Develop and Accelerate Shopper focus and knowledge using this insight as a base for integrated commercial planning. Identify and Develop (with the support of the CIMI and Consumer Marketing Teams) deep Shopper Insight and Understanding.
Strategy-Category:
Clearly segment the Businesses based on Consumer and Shopper needs and understanding. Identify, align and prioritize category opportunities at the trade level and shopper touchpoints. Develop a clear Category vision (i.e. merchandising strategy to maximize profitability, look of success, etc.) based on identified growth opportunities and leverage this vision to develop Commercial Activity plans to drive business performance. Work closely with sales team and Business Development Managers to develop a compelling customer-facing Category strategy, to leverage strong Joint Business Planning negotiations (and Category Management, Space Allocations in-store, etc.), based on sound category data and trends.
Strategy- Channels
Define the priority Channels and identify the role of each Channel and prioritize the key opportunity areas within each channel. Identify and validate the resources and investment priorities to capture growth opportunities. Own Category (inc. Channel strategy) inputs into the Integrated Commercial Planning(ICP)and MBS processes. Develop a Category Point of Sale Vision for each key Channel. Support the development of strong category activation plans to be passed to the Field Sales and Distributor teams for execution in the respective Channels/ Markets. Regularly monitors Competitor Strategy and execution, including pricing, compiling and feeding this information into the Category Planning cycles.
Planning-ICP & MBP:
Drive the Integrated Commercial Planning (ICP )process and ensure all required cross-functional participation and alignment. Ensure quality and timeliness of inputs/outputs related to the Monthly Business Planning (MBP) process and Category growth targets. Develop Commercial Activity Calendar for the assigned Categories/Business, aligned to the topline Category/ Business growth opportunities - with a focus on Generating Demand and Accelerating Sell-out at the Channel level/ Point of Sale. Recommend Sales and execution targets by Category and Channel. (Closely aligning with the sales Team and Business Development Managers as needed.)
Planning- Category Channel
Develop a tailored Category Activation Plan (Annual Plan: with details by month/ quarter) for each priority channel, inclusive of clear Point of Sale guidelines for each Channel. Define Channel investment strategy for the assigned Categories to maximize growth potential. Define and align priorities, activity plans and respective targets, to be provided to the sales team and Business Development Managers (& Distributor Teams) for execution at the trade level. Develop strategic "framework" selling presentations to support the Field Sales team in negotiating Category/ Channel priorities. Recommend the optimal TTS budgets for the assigned Categories/ Business by Channel. Develop Promotional Guidelines for each Category and Channel, and monitor the execution in alignment with the Trade Marketing and Business Development Teams.
Execution:
Works closely with the Sales and Business Development Teams to ensure flawless on-time execution of planned activities. Focus on forward planning (i.e. M-3 mindset) by ensuring that Category/ Channel Activity Plan "ToolKits" are provided to the execution teams (Sales team, Business Development Teams) three (3) months in advance of the planned activity. Also works closely with the execution teams to ensure that these plans are shared with the Field Sales Teams (Channel Managers/ KAMs/ Distributor Teams) at least one (1) month ahead of the intended start date of the planned activities to be executed.
Responsible for planning/coordinating with the Brand Activation Team (Events, Sampling and Promotional Activities within Channel) and the P2P support teams as needed to ensure flawless planning and execution of Category/ Business Activity Plans.
Monitoring and Control:
Ensure Promotion evaluations are completed for all Category activities executed at the trade level, above the threshold value as stated within the TTS and/or PFME policies as applicable.
Recommends the TTS and execution targets by activity and evaluates actual performance vs. these. Responsible for keeping a learning log (quality of execution and identifies improvement areas for greater impact) of key activities and evaluations updated, and stored within a central repository for team access and audit purposes.
Qualifications and Experience:
Responsible for the trade marketing agenda for the Client's Territories. Takes responsibility for developing the Channel Strategy, in line with the Consumer marketing strategy developed, as applicable to various channels. Works closely with the Sales Team to ensure flawless on-time execution of the category plans to drive business performance results. Evaluates investments made on key activates for the assigned categories, leveraging cross-functional efficiencies and value-chain (e.g. Field Sales, Finance, P2P, Brand Activation Team and Supply Chain).
Core Responsibilities:
Strategy-Shopper's Insight:
Develop and Accelerate Shopper focus and knowledge using this insight as a base for integrated commercial planning. Identify and Develop (with the support of the CIMI and Consumer Marketing Teams) deep Shopper Insight and Understanding.
Strategy-Category:
Clearly segment the Businesses based on Consumer and Shopper needs and understanding. Identify, align and prioritize category opportunities at the trade level and shopper touchpoints. Develop a clear Category vision (i.e. merchandising strategy to maximize profitability, look of success, etc.) based on identified growth opportunities and leverage this vision to develop Commercial Activity plans to drive business performance. Work closely with sales team and Business Development Managers to develop a compelling customer-facing Category strategy, to leverage strong Joint Business Planning negotiations (and Category Management, Space Allocations in-store, etc.), based on sound category data and trends.
Strategy- Channels
Define the priority Channels and identify the role of each Channel and prioritize the key opportunity areas within each channel. Identify and validate the resources and investment priorities to capture growth opportunities. Own Category (inc. Channel strategy) inputs into the Integrated Commercial Planning(ICP)and MBS processes. Develop a Category Point of Sale Vision for each key Channel. Support the development of strong category activation plans to be passed to the Field Sales and Distributor teams for execution in the respective Channels/ Markets. Regularly monitors Competitor Strategy and execution, including pricing, compiling and feeding this information into the Category Planning cycles.
Planning-ICP & MBP:
Drive the Integrated Commercial Planning (ICP )process and ensure all required cross-functional participation and alignment. Ensure quality and timeliness of inputs/outputs related to the Monthly Business Planning (MBP) process and Category growth targets. Develop Commercial Activity Calendar for the assigned Categories/Business, aligned to the topline Category/ Business growth opportunities - with a focus on Generating Demand and Accelerating Sell-out at the Channel level/ Point of Sale. Recommend Sales and execution targets by Category and Channel. (Closely aligning with the sales Team and Business Development Managers as needed.)
Planning- Category Channel
Develop a tailored Category Activation Plan (Annual Plan: with details by month/ quarter) for each priority channel, inclusive of clear Point of Sale guidelines for each Channel. Define Channel investment strategy for the assigned Categories to maximize growth potential. Define and align priorities, activity plans and respective targets, to be provided to the sales team and Business Development Managers (& Distributor Teams) for execution at the trade level. Develop strategic "framework" selling presentations to support the Field Sales team in negotiating Category/ Channel priorities. Recommend the optimal TTS budgets for the assigned Categories/ Business by Channel. Develop Promotional Guidelines for each Category and Channel, and monitor the execution in alignment with the Trade Marketing and Business Development Teams.
Execution:
Works closely with the Sales and Business Development Teams to ensure flawless on-time execution of planned activities. Focus on forward planning (i.e. M-3 mindset) by ensuring that Category/ Channel Activity Plan "ToolKits" are provided to the execution teams (Sales team, Business Development Teams) three (3) months in advance of the planned activity. Also works closely with the execution teams to ensure that these plans are shared with the Field Sales Teams (Channel Managers/ KAMs/ Distributor Teams) at least one (1) month ahead of the intended start date of the planned activities to be executed.
Responsible for planning/coordinating with the Brand Activation Team (Events, Sampling and Promotional Activities within Channel) and the P2P support teams as needed to ensure flawless planning and execution of Category/ Business Activity Plans.
Monitoring and Control:
Ensure Promotion evaluations are completed for all Category activities executed at the trade level, above the threshold value as stated within the TTS and/or PFME policies as applicable.
Recommends the TTS and execution targets by activity and evaluates actual performance vs. these. Responsible for keeping a learning log (quality of execution and identifies improvement areas for greater impact) of key activities and evaluations updated, and stored within a central repository for team access and audit purposes.
Qualifications and Experience:
- BSc. in Social Sciences or related field
- Master's: in Management Studies would be asset
- 5 Years experience in Sales or Marketing, with at least 3 years in Trade Marketing,
- 3+ years commercial experience, Previous experience in Sales and Marketing and Understands key business functions
- Entrepreneurship,
- Calculated risk taking,
- Team spirited
- Smart and Courageous,
- Disciplined
- Mature and Pragmatic