Sr. Social Strategist

The Senior Social Strategist will lead social strategy for multiple key clients as part of a
close-knit team, working closely with creative, production, and account leadership. You are
an expert in the space, but you also understand and are passionate about how social media
can help unlock the potential of big, creative ideas across digital and traditional platforms.
You are innately curious about people, culture, and trends, and you want to share what you
learn with others on the team - and with the agency at large - to inspire bigger and more
effective ideas to take shape. You also balance this ambition with a practical understanding
of what works, helping others on the team to understand it as well. You enthusiastically
help this agency’s new business efforts, whether in a support or leadership role.
Experience and Responsibilities
● Deep expertise in established and emerging social platforms, specifically who
uses each platform, how and why they’re used, best practices, and ability to
identify untapped opportunities for brands.
● Plan for and aid the team’s execution of social strategies on all owned Client’s
social media platforms to include Instagram, Facebook, TikTok, X/Twitter,
YouTube, Pinterest, and other existing and emerging platforms.
● Work with Strategy Director, Social Platforms, Creative and Account teams in
developing holistic social strategies, as well as tactical social media plans and
initiatives.
● Ability to author clear, concise, and motivating creative briefs based on simple
human insights
● Lead the development of strategic social plans, reporting, and optimizing social
tactics and content across platforms with minimal oversight.
● Able to connect social strategy to incite breakthrough and successful creative
ideas.
● Confident presenter and storyteller who can effectively convey POVs and
strategies to internal teams and external stakeholders, and ability to educate
others on the evolving field of social media.
● Develops and fosters strong working relationships with internal and external
stakeholders
● Conducts social competitive audits with support from Jr. Strategist.
● Strong organizational skills - effectively manages multiple projects simultaneously.
● Participate as required with new business – sometimes to support the
client-facing team, sometimes to be client-facing.

Now that you know what the role entails, here’s what you need to be able to do to thrive in
it.
● Problem Solving. Uses rigorous logic and methods to solve problems; doesn’t stop at the
first answers; sees the bigger picture; is excellent at honest analysis.
● Creative Perspective. Has a creative point of view and the ability to evaluate work and
provide pointed direction; able to lead and contribute meaningfully to brainstorms.
● Interpersonal Savvy. Relates to all kinds of people inside and outside the organization;
builds rapport; builds constructive and effective relationships.
● Growth Orientation. Eager to learn from experiences; a relentless and versatile learner;
open to change; analyzes both successes and failures for opportunities to improve;
experiments to find solutions; enjoys the challenge of unfamiliar tasks.
● Listening. Practices attentive and active listening; has the patience to hear people out; can
accurately restate the opinions of others even when they disagree.
● Writing and Storytelling. Has proven persuasive narrative, logic and presentation skills.
● Research Acuity. Can speak to experience that shows the ability to plan, conduct, and
source research needs from planning through measurement.

Professional Skills & Knowledge
● Strong competency for social reporting: Create standard reports, analyses, and
presentations using analytical tools
● Strong social tool competency with social listening, audience insight and
community management tools Sprinklr, Sprout Social, NetBase, etc.)
● Strong strategic and analytical skills, with the ability to leverage insights to draw
sound conclusions and recommendations.
● Creation and management of content calendars, channel recommendations,
audience targeting strategies, and creative weekly optimization insights.
● Strong presentation skills

Experience & Training
4-6 years experience in marketing/advertising, with at least 2 years focused on social
and/or digital strategy. Previous agency experience is required.