We are seeking a data-driven, creatively minded Senior Marketing Strategist to join our team. This role is perfect for someone passionate about understanding audience behavior, crafting compelling strategies, and presenting high-impact marketing plans that turn insights into action.

Core Competencies

• Strategic Insight: Ability to analyze audience data, market trends, and competitive landscapes to inform marketing strategy.
• Creative Vision: Skilled in developing innovative, artist-first marketing concepts that connect with fans and drive ticket sales.
• Presentation Mastery: Exceptional ability to create and deliver compelling, visually engaging presentations to artists, managers, and internal teams.
• Data-Driven Decision Making: Strong analytical mindset with experience translating complex data into actionable marketing plans.
• Collaboration: Effective at working cross-functionally to align marketing strategy with creative, production, and sales teams.

Key Responsibilities

• Insight Development: Gather and analyze data from ticketing platforms, audience research, digital analytics, and social listening tools to uncover actionable insights.
• Strategic Planning: Create high-impact marketing strategies that align with artist goals, target the right audiences, and maximize ticket sales.
• Campaign Ideation: Lead the brainstorming and development of creative campaign concepts that capture the artist’s unique voice and brand.
• Presentation Creation: Design and deliver visually compelling presentations to artists, managers, and label partners, clearly articulating the strategic vision and expected
• Tactical Execution: Work closely with marketing managers to translate strategic plans into tactical campaigns, including digital, experiential, and grassroots marketing.
• Performance Analysis: Establish KPIs, track campaign performance, and refine strategies based on real-time data and post-event analysis.
• Industry Leadership: Stay ahead of emerging trends, platform updates, and digital marketing innovations to keep the company at the forefront of live event marketing.
• Relationship Building: Build strong, long-term relationships with artists, managers, and key stakeholders, acting as a trusted marketing advisor.

Qualifications

• 5-7 years of experience in marketing strategy, digital advertising, or artist management (live events or music industry experience strongly preferred).
• Proven track record of designing and presenting successful marketing strategies for artists or high-profile brands.
• Strong analytical skills, with experience using tools like Google Analytics, Meta Ads, and CRM platforms.
• Creative mindset with a passion for storytelling and brand development.
• Excellent written and verbal communication skills.
• Bachelor’s degree in marketing, communications, business, or a related field.

Compensation range is between $100,000 - $120,000

CBIZ Talent Solutions is an Equal Opportunity Employer.
CBIZ Talent Solutions does not discriminate on the basis of race, ancestry, national origin, color, religion, gender, age, marital status, sexual orientation, disability, veteran status, or any other protected classification under the law.