Job Title
Sr. Manager Paid Search

Job Type
Full-Time Regular

Our client is a Fortune 200, industry leader that has had record-breaking sales and earnings year after year and triple-digit bonus payouts.

Summary:

Our client is searching for a highly analytical Sr. Paid Search Manager to join its Search Marketing team. This person will lead and optimize a highly visible performance marketing program. The ideal candidate will have a proven track record managing multiple digital marketing channels in fast-paced enterprise environments, preferably retail, or strong agency background. The Sr. Paid Search Manager must be able to lead a team of direct internal reports while managing agency and vendor relationships. This role is responsible for developing and executing a growth strategy to meet traffic, revenue, and efficiency goals. This individual will work closely with the media planning team, analytics, and IT to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.

Responsibilities:

  • Manage a team of direct reports and partner with an external agency, vendors, and cross-functional teams to develop and execute a paid search and shopping strategy to maximize traffic and revenue to our website and retail stores
  • Lead the day-to-day management of a multi-million dollar paid search program, optimizing towards traffic, revenue, and ROI performance goals while continuously improving EBIT return
  • Develop reporting cadence and share reporting, insights, and forecasts across the organization that accurately measure channel performance to help inform media mix and achieve business goals
  • Continuously monitor paid search trends and investigate deviations in performance to identify opportunities for optimization and maintain an active pulse on the competitive landscape
  • Analyze customer data (emphasis on 1st party data) and make recommendations on customer segments and help develop the communication strategy against each
  • Develop testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages
  • Stay current with advances in paid digital marketing, Google products, bid management technology, and MarTech solutions to drive innovation and influence strategic decision-making with leadership
  • Leverage knowledge to inform and adapt paid search strategy and share knowledge across the organization
  • Partner closely with broader media planning, IT, brand, finance, and product teams to advocate for the paid search digital marketing channel and act as internal subject matter expert (SME) to educate and inform best practices
  • Manage relationship with data feed management partners to optimize product content, execute strategy for maintaining and improving relevancy for Google shopping ads. Stay on top of feed requirements by Google for shopping feeds, actively monitor feed diagnostics, and work with IT to resolve feed issues

Requirements:

  • Bachelor’s degree required; Master’s degree strongly preferred
  • Minimum of 7+ years of retail paid search experience, including multiple years managing an enterprise-level SEM program—preference for Automotive background
  • Experience managing PPC campaigns; with a heavy emphasis on enterprise SEM shopping
  • Experience managing and leading direct reports
  • Google certified; Knowledge of Google Analytics, Google Shopping, SEMrush, SimilarWeb, and ComScore
  • Excellent business and technical skills required
  • Strong communication and presentation skills (both written & verbal)
  • Extensive experience working closely with SEM Bidding Platforms (SA360)
  • Proficient knowledge of web analytics platforms (e.g., Adobe, Google Analytics)
  • Extreme attention to detail and accuracy
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