The Senior Director of Sales will embody the culture of the organization in leadership and personal style. This executive role will serve as the Senior Sales Leader and as a primary voice of customer with the Conventional Partners including Albertson’s, Kroger, Target, Publix, Ahold, and Other Key Conventional Retail Customers. The Ability to drive results with a winning team along with positioning the Company as best in class category partner across customer base will be important to this balanced leader and communicator. This highly visible sales leadership role will lead and inspire sales team to achieve new levels of plant-based category insights and joint business planning with customers to rocket to new levels of growth and profitability. Qualified candidates will have experience driving top line growth and building best in class assortments at shelf to expand ACV across key items and substantially improve performance and orientation for growth innovation launches with speed to shelf.


This position reports directly to the VP of Retail Sales and will direct a sales team of 6-7 individuals.


  • Understanding of the Plant Based segments and categories.
  • Demonstrated track record of innovation launches and sales execution KPI’s including ACV gains and managing across key customers.
  • Experience recruiting and developing a team of effective sales teams that work together in pursuit of common goal. Proven network with top-to-Top customer responsibility.
  • Experience of using syndicated data and other consumer insight and performance management tools to construct and successfully utilize fact based selling stories.
  • Provide Customer annual plans by brand that deliver key performance targets.
  • Coordinate Quarterly reviews and presentation for Key customers with sales and marketing to understand sales trends and identify any gaps to Plan. This will include marketing activation for accounts and how we build trade management to invest with each Key account.
  • Lead the team to deliver best in class selling communications, selling tools and capabilities of the needs of the marketing and sales organization.
  • Lead innovation summits for product development and future pipeline product launches with Key customers.
  • Proven broker network management and best in class tracking for driving accountability for existing business and innovation launch success.
  • Build great teams and celebrate successes across organization.
  • Possess Category Management experience and leadership in this functional area with a specific key Customer.
  • Inspire confidence with integrity and involvement of others to build credibility.


  • 10-15 years of strong sales leadership experience and proven ability to develop high level top to top account relationships with Top conventional Retail partners.
  • Highly self-motivated and driven to succeed.
  • Limited travel at the moment. Post-pandemic expect travel of up to 50% of the time.
  • Bachelor’s degree is required; MBA will further differentiate the ideal candidate.
  • High degree of accountability and track record of winning in market.
  • Innovation speed to launch adoption principle.
  • Executive presence to influence Buyers and internal stakeholders with in-depth understanding of meat category.
  • Self-motivated and engaging in a fast-paced and action-oriented environment.
  • Exceptional written, oral, interpersonal and presentation skills including the ability to effectively interface with senior management, the Board and the team.
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