Position Id
MFCJP00006382
Location
Toronto ON
Job Type
Contract Full-Time

Position: Social Media Manager - JP6382

Duration: 17 months contract

Location: Remote for now and later Toronto Downtown

Responsibilities:

  • Develop, implement and manage corporate social media strategy
  • Define a measurement strategy with relevant KPIs aligned to corporate and business goals
  • Create, curate and manage social media content (images, video, written and audio/podcast) across main social media channels (LinkedIn, Facebook, Instagram, Twitter, YouTube)
  • Partner with members of the Global Communications team, Segment Communications teams, other social media teams (eg social care team, business social teams), business and marketing teams, global function teams to enhance and protect profile across its social media channels
  • Ensure content is informative and engaging working with various internal and external partners
  • Support and advocate for the rules and regulations around business and employee use of social media
  • Train and enable internal senior leaders, relevant programs owners and other groups around the effective use of social media; act an advisor to internal partners on the effective use of social media to build leader profile and thought leadership
  • Onboard new business units and practitioners on to social programs
  • Develop relevant content topics and social programs to reach and engage the company’s target audiences
  • Act as the social media lead for crisis and issues management; identify and escalate time-sensitive issues, advise on social implications and positioning, and resolve them effectively and efficiently
  • Actively monitor and listen across social channels to respond to opportunities and issues in a timely manner
  • Partner with Communications Analyst to compile reports for management showing results (ROI)
  • Partner with Manager, CEO Communications and Manager, Executive Communications to support CEO social media presence and impact
  • Identify, escalate and manage issues arising from -- and impacted by -- social media in a time-effective manner
  • Stay up to date with latest social media best practices and technologies

Apply With