This position partners with Business Banking Relationship Managers to acquire new clients and expand share of wallet of existing client portfolio of businesses with annual sales from $1 to $10 million, with loan sizes between $150,000 and $5 million. Develops the business plan for the Senior Small Business Relationship Manager line for their district, in conjunction with the Business Banking Sales Leader. Implements the training and internal business development strategies outlined by market. Utilizes a robust network of local centers of influence in the market that can be leveraged into profitable relationships. Maintains strategic relationships with all Key lines of business to effectively refer business and leverage partnerships to deepen and enrich the client experience. Working as the trust advisor, poises the client relationship for deeper cross-sales by their relationship manager for a broad array of appropriate financial products and services, providing pertinent financial information to clients and identifying/referring cross-marketing opportunities. Researches and fully understands competitors’ strengths/weaknesses and product offerings/pricing.
What you will achieve in this role:
Pipeline & Opportunity Management
Maintains an in-depth knowledge of SBA products and a basic knowledge of broader business banking products services as well as knowledge of competitors and competitive products.
Employs a disciplined approach to prospecting.
Impacts market referral pipeline via established internal and external centers of influence.
Actively participates in Community organizations to source business development opportunities and demonstrate Key’s commitment to the local community.
Generates leads by utilizing all resources including desktop, branch network, COIs, LOB and product partners, First Research, etc.
Maintains a current comprehensive understanding of client’s needs, based on the review and analysis of personal and business financial data gathered through Relationship Reviews, the Desktop and personal meetings.
Understands what differentiates the Bank and develop your unique sales approach that differentiates you in the marketplace.
Proactively grows full client relationships (deposit/credit relationships), aggressively manages non-profitable client relationships to profitable levels or to alternative delivery channels.
Becomes proficient at uncovering what will motivate a prospect to purchase our services.
Makes joint calls with BBRMs and SBRMs to enhance their SBA product knowledge
Serves as a resource and contact point for Bank retail staff regarding the SBA program and products.
Actively listens to concerns, presents solutions to decision makers and obtain a clear yes, no or next step.
Functions as client’s credit sponsor with Business Service Center to facilitate the underwriting process and credit approval.
Ensures that new customer relationships consistently meet all compliance requirements; ensures all documents with loan are completed, correct and sent with loan documentation; works to resolve all loan document exceptions; understands how and why an exception occurred.
Ensures ongoing contact with new clients to enhance client’s initial experience with Key
Solicits satisfied clients for referrals to others they know who may need your services on a regular basis.
Aggressively pursues district client acquisition and fee income goals by successfully closing profitably structured deals.
What you must bring to this role:
Undergraduate degree in business/related field or equivalent work experience.
5-7 years Senior Business Relationship lending experience.
5 years+ demonstrated sales and business development experience with proven results.
Strong customer service skills.
Excellent verbal and written communication skills and strong presentation skills.
Knowledgeable of financial products and banking regulations.
Demonstrated experience with and broad understanding of personal and commercial financial statements.
Proven experience with and comprehensive understanding of commercial lending and small business operations.
Proficient in personal computer applications.