Senior Product Marketing Manager - OSINT

Senior Product Marketing Manager – OSINT

As a Senior Product Marketing Manager, you’ll define and own the product marketing strategy and global initiatives for our OSINT solution. As the GTM engine on the team, you will be expected to build strong internal relationships with sales, product management, and the marketing organization to drive and execute successful product marketing and account-based marketing.

Rapidly growing company that operates within an exciting market. We’re looking for someone who is eager to be a part of our growth story, is passionate about our product, creative, and empowered by having a mission-critical role. You have the potential, now you have the opportunity.

• Strong Base + Bonus + (potentially small equity)

What You’ll be doing:

1. Product Marketing with global focus

• Partnering with Product Management to build our value proposition and our accurate messaging to different personas
• Working with CI team to identify our competitive positioning
• Developing sales enablement material to support the different stages of the sales process, by working with the Product Management and creative teams

• Partnering actively with your marketing colleagues to develop campaign concept, digital marketing planning, content strategy, creative to support ABM plan
• Leverage and localize existing content, while developing account-specific content, as required

2. Define and build account-based marketing strategy

• Develop, implement, and execute marketing plans and acceleration programs for specific, targeted accounts
• Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns

3. Partner with sales leadership to align on key accounts and activities

• Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly

4. Define activities KPI’s and own the measurement and performance analysis process

Is This You?

The ideal candidate:

• 5-7 yrs. (overall) experience in multi-channel B2B marketing

*Significant advantage: Knowledge of OSINT tools and methods/product & content marketing,

*Enterprise SW & Intelligence / Defense / public sector experience – an advantage

• Sales Enablement Experience: you provide the training and sales tools to our sales organization that drive awareness and demand
• Experience creating and delivering field marketing campaigns, events, executive and key account programs, and partner activity
• Communication: you’re a master communicator (verbal/written); what’s more, you embrace public presentations
• Able to travel up to 20%

Soft skills

• Open minded, independent, fast learner, creative, patient, with excellent communication skills/

Must be a native English speaker.

Digital Intelligence for a Safer World

Digital data plays an increasingly important role in investigations and operations of all kinds. Making data accessible, collaborative and actionable is what our firm does best. As the global leader in digital intelligence deployed in 150 countries, we provide law enforcement, military, intelligence, and enterprise customers with the most complete, industry-proven range of solutions for digital forensics, triage and analytics.

By enabling access, sharing and analysis of digital data from mobile devices, social media, cloud, computer, cellular operators and other sources, Firms products, solutions, services and training help customers build the strongest cases quickly, even in the most complex situations. As a result, Our company is the preferred one-stop shop for digital intelligence solutions that make a safer world more possible every day.

Founded in 1999, We are known worldwide for innovation, commitment to our customers’ missions, and technical expertise. With HQ in Israel the company has more than 750 employees across the globe, with dedicated Sales operations in the United States, Israel, Brazil, United Kingdom, Germany, Singapore and Australia.