Indianapolis, IN
Full-Time Regular
54320491141
Have you ever wanted to help build a brand that could truly change consumer behavior in a major category? This is an opportunity to join an innovative, high-growth CPG company, bringing a differentiated beverage platform into retail in a big way.

My client is seeking a Senior Brand Manager -Retail, to help lead this next phase of growth and retail expansion. The business is backed by a stable, privately held parent company and is investing heavily in growth, awareness, and retail expansion. This is a “builder” role for a hands-on brand leader who thrives in fast-paced environments and is energized by the challenge of launching, scaling, and winning at shelf.

Responsibilities Include:

  • Lead retail brand strategy and go-to-market execution across food, drug, mass, and club channels
  • Develop and execute retailer-specific shopper marketing programs that drive trial and velocity
  • Partner closely with Sales to support retail sell-in and activation initiatives
  • Leverage consumer, category, and retail insights to guide strategy and optimize performance
  • Drive cross-functional collaboration across internal teams and agency partners
  • Own retail marketing budgets, KPIs, and performance tracking tied to growth goals

Ideal Candidate will have:

  • Bachelor’s degree in Marketing, Business or related field and 6+ years of CPG brand management or retail marketing experience (food & beverage preferred)
  • Strong track record of delivering measurable retail results
  • Experience building retail programs and activations that convert shoppers in-store
  • Analytical mindset with comfort using retail data and insights to drive decisions
  • Entrepreneurial, roll-up-your-sleeves style with strong follow-through

BrainWorks specializes in placing top-tier talent that drives results in the Consumer Products Industry. Our dedicated Consumer Products Practice connects mid-to-senior level executives with companies ranging from Fortune 10 leaders to top regional and national firms.

We place exceptional candidates in key roles, including CEOs, CMOs, Vice Presidents, Directors, and Senior Managers across various job functions. Our recruiters bring deep expertise in the latest trends and challenges shaping the consumer products space, ensuring we deliver talent that makes an impact.

With BrainWorks, you’ll benefit from our proven process, delivering quality, speed, and results. Partner with us to find the leaders who will share your organization’s future. Learn more at brainworksinc.com.

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