Senior Vice President - Digital

Overview: The Senior Vice President (SVP) - Digital will oversee the performance and growth of e-commerce, live shopping, and digital marketing initiatives. This role is responsible for managing the end-to-end P&L for the e-commerce and live shopping business, ensuring the achievement of key business objectives, setting KPIs, and leading a dynamic team. The SVP will also oversee the brands online presence, including website design and functionality, online marketing and advertising, customer experience, user interface, data analytics, and strategic ownership of the profitable Ecommerce and Live Shopping P&L. Additionally, the role requires building and maintaining strategic relationships with key digital platforms (e.g., Amazon, Facebook, TikTok) to drive innovation, revenue, and new business opportunities.

The ideal candidate will possess a passion for vintage luxury fashion, a deep understanding of digital commerce, and experience forging long-term partnerships with major digital platforms.

Key Responsibilities:

E-commerce:

• Develop and execute e-commerce strategy to drive revenue growth through engaging CRM and digital marketing initiatives.

• Deliver a best-in-class shopping and brand experience through site personalization, targeting key audiences, and continuous testing.

• Support the strategic development of the online assortment by participating in the buying process and monitoring the onsite assortment strategy, visual merchandising, and inventory levels to ensure optimal stock positions.

• Lead and manage online marketing efforts, including SEO enhancements, advertising, and social media campaign roadmaps.

Live Shopping:

• Own the Live Shopping business, with a focus on strategy and opportunity development through partnerships with social media influencers to drive sales.

• Collaborate with finance, operations, and tech teams to develop a clear scorecard for costs, operations, and revenue, providing daily performance updates and monthly business reviews.

• Manage key partnerships with platforms such as TikTok, Meta, Google, and Amazon to drive live shopping initiatives.

• Lead all aspects of live selling marketing, including personnel management, audience profiling, segmentation, CRM system utilization for marketing, and customer acquisition cost (CAC) management.

• Oversee expenses and manage the overall P&L for the department.

• Build, develop, and lead the Live Selling team.

• Manage the Live Selling calendar and work-back timeline in partnership with merchandising/buying, marketing, and e-commerce teams to ensure alignment and participation in critical events.

Qualifications:

• 10+ years of experience in e-commerce with proven success in leadership roles, including managing digital platforms, live shopping, and P&L responsibilities.

• Strong track record of building and managing relationships with major digital platforms such as Amazon, TikTok, and Facebook.

• Exceptional leadership skills with the ability to lead and inspire teams in a fast-paced, dynamic environment.

• Strong communication, collaboration, and interpersonal skills, with the ability to work cross-functionally at the senior leadership level.

• Deep understanding of digital commerce, live shopping, and customer acquisition strategies.

• A passion for luxury and vintage fashion, combined with a customer-first mindset.

• Data-driven approach with a proven ability to set, track, and deliver on KPIs while maintaining attention to detail.

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