Our client is a vertically integrated, premium grass-fed beef company seeking a high-performing Retail Sales Leader to drive expansion across regional and independent retail chains.

This is not a commodity beef role.

This is an opportunity to scale a differentiated, high-attribute protein program built on proprietary genetics, controlled supply, and a fully integrated production model.

With meaningful unused capacity in grind and value-added production, the organization is entering its next growth phase and this individual will play a critical role in the next phase. This role will focus on opening doors, securing distribution, and building sustainable volume in margin-rich ground and value-added programs.

This organization controls its supply chain from ranch partnerships through processing, grinding, and branded retail execution.

The company is intentionally prioritizing:

• Expansion of grass-fed, grass-finished ground beef
• Growth in value-added protein items
• Increased penetration within natural and regional retail chains
• East Coast market expansion

Target accounts include regional and specialty chains similar to:

• H-E-B
• Hy-Vee
• Kowalski’s Markets
• Nugget Markets
• Raley’s
• Harris Teeter

What You’ll Own:

• New retail account acquisition
• Strategic distributor partnership management
• Expansion of brick and tray-pack retail programs
• Buyer presentations, product demos, and promotional execution
• Margin-focused selling aligned with premium positioning

What Success Looks Like:

• Meaningful increase in ground beef throughput within 12–24 months
• Multiple new regional retail accounts secured
• Expanded East Coast footprint
• Strong mix of grind and value-added placements

Who You Are:

• A seasoned protein sales professional who has successfully sold premium or high-attribute protein programs
• Understands natural, specialty, and regional retail channels
• Is comfortable selling value over commodity pricing
• Thrives in entrepreneurial, growth-focused environments

Our client offers performance-oriented structure including:

• A competitive base salary
• Commission based on volume and margin performance
• High performers have achieved $250K–$300K+ total compensation

Candidates from strictly commodity packer backgrounds may find this model challenging. Scrappy retail hunters who know how to build premium programs will excel.
This is a hunter role with the runway to build long-term account equity. If you want to sell a program you believe in, not just another box of beef, this is worth a conversation.

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