We are actively hiring a Product Marketing Manager to direct market performance of a product line in a specific location and manage client interactions from start to finish. Job Responsibilities:
- Develop and execute go-to-market strategy and all related activities in close collaboration with marketing, insurance and product development teams
- Lead initiatives to accelerate growth and optimize customer lifecycle
Remote on East Coast$110,000 - $120,000
- Experience in/with measuring and optimizing demand generation, conversion, usage, retention, upsell, etc.
- Analyze the market, customer insights, and monitor the competitive landscape to develop product strategy
- Lead the creation of content (campaigns, website copy, emails, quoting/purchase/renewal copy, blogs, etc)