Product Marketing Manager for a Top Employer
Our client is a fast-growing software company whose last quarter licensing revenue grew 160%. A growing number of Global 3000 companies are using their products to manage the integrity of their enterprise systems. Their clients range in industries as diverse as Financial Services, Telecom, Oil & Gas, Technology and Managed Services, etc.
They have engaged ROSS (www.getROSS.com) to help them recruit a Product Marketing Manager. ROSS is a team of People Specialists helping companies align their People Strategy with their business growth. We provide remote or onsite HR and Recruitment solutions such as Recruitment Process Outsourcing (RPO) and Recruitment Augmentation complimented by leading edge open-source HRIS software.
You Will….
· Write original material and enhance/edit existing material for product collateral, sales tools, lead generation materials, PR materials.
· Work with product management to help develop and execute launch plans and new release positioning.
· Develop marketing communications strategies and plans.
· Work directly with sales team and marketing coordinator to understand what is working and develop strategies for lead generation and territory development.
· Develop messaging to assist with lead generation programs including Web casts, tradeshows, speaking engagements and online advertising.
· Assist with the creation of messaging and programs supporting go to market and delivery strategies of the client’s partners.
· Manage online communications programs including social media outreach.
· Support sales in target definition initiatives and direct marketing outreach.
· Other duties / responsibilities as requested.
You Have….
· Managerial experience preferred.
· 5+ years experience marketing and product marketing experience in the software industry.
· University/College education.
· Proven success in creating and executing marketing programs
· Excellent verbal and written communication skills
· Proficient with MS Word, Excel, PowerPoint
· Demonstrated project management experience.
· Individual must have the ability to multi-task in a fast-paced environment.
· Works independently and actively seeks guidance to improve performance. Contributes as a team member and takes responsibility for own work commitments.