Product Marketing Director
Practice Area
Healthcare IT
Healthcare IT
Region
Anywhere
Anywhere
Location
Remote
Remote
Company Location
San Francisco CA
San Francisco CA
Position Id
47239
47239
Product Marketing Director
Job Description
Client Summary:
Required Experience and Qualifications:
Compensation $150k-$160k, Health Insurance, 401k, Paid Vacation
- Provides cloud-based infrastructure to support innovation in health-related technologies.
- Centralizes and streamlines deployment of technical applications in research and clinical settings.
- Enables professionals to explore tools ranging from basic models to advanced AI.
- Aims to enhance collaboration across science, tech, and healthcare.
- Focuses on improving outcomes, driving efficiencies, and accelerating discoveries.
- Promotes modernization of health research and technology integration.
- Create and publish content: Write blog posts, develop tutorial videos, and build out our social media presence
- Craft audience-specific messaging: Tailor product positioning and storytelling for clinicians, hospital system execs, and researchers
- Build a content flywheel: Promote researcher-built tools, highlight their success stories, and drive platform adoption
- Showcase product features: Develop and execute content strategies that bring our product functionality to life
- Support GTM initiatives: Help the sales team with messaging frameworks and educational content
- Be hands-on: This is an individual contributor role—execution is as important as strategy
- Collaborate cross-functionally: Work closely with leadership (CSO, CEO, CTO, CIO), product, and research teams
Required Experience and Qualifications:
- 5-7 years of experience in product marketing, content marketing, or a related field
- Strong content chops: You’ve written standout blog posts, filmed or edited video tutorials, and led successful social campaigns
- Clear communicator: You can speak credibly to hospital executives, academic researchers, and clinicians alike
- Design-savvy: While you won’t be doing full-scale design, you should be comfortable making design decisions using tools like Photoshop
- Self-starter: Comfortable building a content strategy from scratch and executing on it
- Creative and fresh-thinking: You’re not stuck in the old health system playbook—you bring a modern approach to marketing health AI tools
- Experience in health tech or with academic medical centers is a big plus
Compensation $150k-$160k, Health Insurance, 401k, Paid Vacation