Position ID # 22816

Remote - Work from Home - Hybrid return to office
Open to candidates in Toronto - New York City - Austin, TX

About Our Client

Our client, an international creative agency, is looking to hire a Senior Manager, Paid Search to join their team. The Senior Manager, Paid Search will execute Search Campaigns and will have a strong hand in the strategic approach for search campaigns.

Responsibilities:

The Senior Manager, Paid Search will perform a diverse range of functions including but not limited to:

• Manage and execute the Paid Search campaigns on assigned accounts
• Manage and develop client relationships across assigned accounts
• Set and manage client and stakeholder expectations
• Provide the Search Engine Marketing team with insights and the ability to analyze, draw and develop recommendations
• Develop a Paid Search strategy, testing methodology and roadmap to execute successful Paid Search campaigns for assigned accounts
• Collaborate with media strategy and planning teams to advise, create and manage paid media, high level Paid Search campaigns and integrated digital strategies
• Establishi/refine processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google, Bing, Amazon and other search engines
• Analyze campaign performance, identifying strategic opportunities, and optimization opportunities to achieve or exceed KPIs
• Stay abreast of industry trends and all applicable technologies, including developments in – Paid Search, SEO, social media, SEM, PPC, analytics, online marketing, E-commerce and online consumer behavior
• Manage vendor relationships and identify new opportunities for clients both internally and externally
• Coach, mentor and lead training and cross-learning sessions with junior team members

Qualifications:
The following are the minimum requirements to be considered for this role:

• 3+ years of experience with Paid Search and Search Engine Marketing
• Experience with direct response campaigns (CPA, ROI, ROAS) considered an asset
• Expereince with Google Ads, Bing Ads, SA360 (SearchAds360)
• Hands on experience managing online campaigns across a variety of vendors (i.e. Google, MSN, Yahoo, Facebook, etc.).
• Experience with Google Analytics, Adobe Analytics or other analytics platforms
• Proficient in MS office applications (Excel, PowerPoint, Word, Outlook)
• Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy
• Exceptional communication and presentation skills, and strong interpersonal skills and ability to work well in a collaborative team environment
• Confidence in client facing meeting
• Ability to train and manage individuals at multiple levels
• Strong project management, analytical and problem solving skills

Details