National Sales Manager

Company Overview:

Our client is a leading wearable health and wellness company that has been featured in Forbes, Women’s World, ESPN, US Weekly, and Sports Illustrated. Awarded ABA Best New Product, Our client has been the preferred consumer brand for effective all natural pain relief solutions. Our companies online and D2C business has been built on Amazon first with over 300K reviews, and in the past 2 years, we have quickly taken our online success into 10K national retail doors. Major retail partners include Walgreens, Walmart, Wegmans, Harris Teeter and Publix. With great growth plans in distribution channels and product expansion plans, this is an exciting time to be part of the growing team at Our client. With collaborative workspace and offices in the heart of New York City, we maintain our passion and motivation to build a deeper, more meaningful operations and financial planning process. We are seeking a national sales manager who can help drive the business forward. With our 700K newsletter subscribers, 35% consumer annual retention rate, and millions of dollars in marketing budgets that support our ongoing scaling plans, this position will be well funded and supported for success.

What We Are Looking For
Our client is seeking a dynamic sales leader to guide the company’s growth in retail across the national and specialty channels. As the National Sales Manager, you will be responsible for developing the retail sales plan, implementing growth strategies by account and executing against the plan. Key responsibilities include building relationships with brokers, distributors and retailers, the development of forecasts, budgets and sales plans by account as well as day-to-day responsibilities such as account management, launch planning, marketing and in-store execution. The National Sales Manager will play a key role in the company’s growth and in establishing Our client as a category leader across channels.

What You’ll Do

• Establish sales strategy and build bottoms-up sales plans to achieve company-level business goals, collaborating with cross-functional partners and management team to develop and align on plans
• Build and maintain direct relationships with external partners including brokers and retailers to solidify and strengthen company’s standing as a category leader
• Oversee broker and distributor relationships and brief partners on account-level priorities, sales plans and initiatives through meetings and regular communication
• Drive topline revenue growth, new customer acquisition and comp door growth across accounts through the establishment and execution of channel and account-relevant sales strategies
• Develop quarterly joint business plans with retailers to guide account-level growth and implement sales and marketing strategies that drive performance at point of sale
• Partner with operations and finance leads to align on forecasts, demand planning and product profitability and manage inventory levels to ensure solid stock position
• Guide distribution of new products across accounts, creating launch strategies by account
• Establish merchandising strategies that optimize the selling experience across channels and accounts
• Spearhead account-level marketing initiatives, in partnership with marketing, to develop and execute retailer-specific campaigns and sales-driving initiatives, leveraging shopper marketing programs, merchandising levers and brand-owned platforms
• Manage promotional pricing strategies to drive velocity growth while maintaining profitability
• Partner with finance team to evaluate ROI of marketing and sales spend to drive increased channel-level profitability
• Lead company efforts around industry and distributor trade shows as needed
• Regularly monitor and report on sales performance and key metrics including velocity, ACV, SKU performance and account-level P&Ls across retail channel
• Maintain up-to-date and accurate records of distributor profiles, new and prospective accounts (and team leads)
• Track and assess industry trends, competitive activities and pricing benchmarks on an ongoing basis and surface relevant product and channel opportunities
• Grow and nurture sales team over time, driving accountability for sales performance by account
• Continuously evaluate sales tools, processes and systems and identify areas for improvement

Your Experience

• 3+ years of experience managing national and specialty key accounts for a CPG consumer wearable health and wellness company
• Experience in fast-paced, high growth entrepreneurial environments and familiarity with creation and implementation of systems and processes to support business growth
• Track record of sales leadership with history of managing and scaling teams
• Strong existing relationships across national and specialty accounts
• Experience building successful relationships and sales strategies across channels and accounts (new and existing) with national and speciality channel experience preferred
• Reputation for managing team of salespeople, brokers and account partners
• Working knowledge of trade promotions, business math and forecasting processes
• Strong understanding of syndicated sales data (Neilsen, IRI, or Spins) and ability to leverage data and analytics in building convincing data-based sales stories
• Strong understanding of supporting accounts working with internal depts like warehousing, planning, freight, importing, order processing etc

You Are / Have

• Proactive thinker with strong analytical orientation and an ability to use data to make informed decisions
• Outstanding organizational and cross-functional skillsets and a natural ability to see the big picture while maintaining a high level of attention to detail
• Strong communication skills that easily adapt to audience with an ability to effectively communicate across internal and external stakeholders and partners
• Naturally collaborative approach and ability to thrive in a dynamic, fast-paced environment
• Optimistic, passionate and humble with willingness to perform tasks at any level (we have no room for ego and want team members who are willing to jump and do what is needed in the interest of the business and the team)
• Flexibility to travel as needed

*We are in office company based in NYC. We appreciate and thrive from person connections and working together. Full benefits offered. Competitive salary.