Marketing

Overview

Our client is an AI-driven, all-in-one practice management and EMR platform built specifically for outpatient rehab therapy clinics, including physical therapy, occupational therapy, and speech-language pathology.

They are looking for a hands-on growth marketer who has already marketed to rehab clinics and knows how to generate responses from clinic owners and operators. This is an execution role focused on outbound performance, not a general SaaS marketing position.

What You’ll Do

• Personally build and launch outbound marketing campaigns targeting outpatient rehab therapy clinics (PT, OT, and SLP).

• Write and send outbound email campaigns designed to generate replies and booked conversations.

• Create and run LinkedIn outreach campaigns, including copy, targeting, sequencing, and testing.

• Execute SMS campaigns where appropriate, with clear opt-in and response goals.

• Write messaging grounded in real rehab clinic realities—documentation burden, scheduling complexity, reimbursement pressure, staffing challenges, and patient throughput.

• Create campaign-level content yourself (emails, social posts, landing copy, event invites) without relying on agencies or content teams.

• Plan and execute rehab-focused events (virtual or in-person) and own promotion, follow-up, and lead capture.

• Partner directly with sales to align outbound marketing with SDR and AE outreach.

• Track performance daily and adjust quickly based on reply rates, meetings booked, and conversion data.

What You’ll Need

• Direct, hands-on experience marketing to outpatient rehab therapy clinics. This is required.

• Experience marketing healthcare SaaS, practice management software, or EMR solutions to clinics.

• Proven ability to personally execute outbound marketing across email, LinkedIn, SMS, and events.

• Strong copywriting skills with the ability to speak credibly to therapists, clinic owners, and operators.

• Comfort owning execution end to end, without delegation or heavy oversight.

• Bias toward action, testing, and iteration over planning or theory.

Who This Role Is Not For

• Marketers whose background is primarily general B2B or horizontal SaaS without healthcare or clinic exposure.

• Candidates focused mainly on brand, communications, PR, or top-of-funnel awareness.

• Marketers who rely heavily on agencies, content teams, or long planning cycles to get work done.

• Candidates who have not personally built and executed outbound campaigns themselves.

• Those uncomfortable being measured on replies, meetings booked, and revenue impact.

Why This Role

• Clear ownership of outbound execution for a vertical healthcare SaaS platform.

• Direct line of sight between your work and pipeline creation.

• Product purpose-built for rehab clinics—not a generic EMR retrofitted for PT.

• Environment that rewards shipping, learning, and performance.

Let’s Talk

If you’ve marketed directly to rehab therapy clinics, understand how PT, OT, and SLP businesses actually run, and want an execution-first role where results matter more than resumes, this role is designed for you.