Marketing and Demand Generation Specialist
Location: Ottawa, ON (in-office)
Type: Full-time
Salary: $80,000 base

Overview
We are seeking an experienced Marketing and Demand Generation Specialist to support and optimize our marketing function as we continue to scale. This role plays a critical part in ensuring marketing systems, processes, and reporting operate efficiently and deliver measurable business impact. The ideal candidate brings a strong blend of technical expertise, operational rigour, and cross-functional collaboration.

This position works closely with marketing, sales, and revenue operations teams to support campaign execution, events, analytics, and the underlying systems that power go-to-market initiatives.

Key Responsibilities

Marketing Operations & Systems

• Own and optimize the marketing technology stack, with HubSpot as the core platform

• Build, manage, and enhance workflows, automations, lead scoring models, and lifecycle stages

• Maintain data integrity, attribution accuracy, and alignment between marketing and sales

• Support campaign setup, QA, and execution across email, landing pages, forms, and integrations

Campaign & Event Support

• Partner with marketing and sales stakeholders to support campaigns, product launches, and events

• Coordinate logistics and operational support for trade shows and in-person events, including lead capture and post-event follow-up

• Manage timelines, assets, and tracking for webinars, events, and campaigns

• Ensure consistent messaging and brand execution across channels

Analytics & Reporting

• Build and maintain dashboards tracking funnel performance, campaign ROI, and pipeline impact

• Analyze marketing performance and provide actionable insights to improve conversion and efficiency

• Track attribution, lead velocity, MQL-to-SQL conversion, and revenue influence

• Support forecasting, quarterly planning, and performance reviews with data-driven insights

Design & Creative Collaboration

• Apply design experience to support marketing assets such as:

  • Trade show booths and event materials

  • One-pagers, presentations, and digital ads

  • Landing pages and email layouts

• Collaborate with internal designers or external agencies to ensure high-quality, on-brand execution

• Provide feedback and light production support as needed

Required Qualifications

• 5+ years of experience in Marketing Operations, Demand Generation Operations, or Growth Operations

• Hands-on experience with HubSpot (required)

• Strong understanding of marketing funnels, lifecycle stages, and attribution models

• Experience supporting trade shows, live events, or field marketing initiatives

• Comfortable working with data, dashboards, and performance reporting

• Proven ability to collaborate cross-functionally with sales and revenue operations

• Strong project management, organizational, and communication skills

Preferred Qualifications

• Design background (formal training or hands-on experience)

• Familiarity with tools such as:

  • Google Analytics / GA4

  • Looker, Tableau, or similar BI tools

  • Salesforce or CRM integrations

  • Webflow, Figma, Adobe Creative Suite, or Canva

• Experience in B2B SaaS or high-growth environments

• Knowledge of demand generation, ABM, and lifecycle marketing strategies

• Ability to balance strategic thinking with hands-on execution

What Success Looks Like

• Marketing systems are reliable, scalable, and well adopted

• Campaigns and events launch on time with clean tracking and attribution

• Events and programs generate measurable pipeline impact

• Stakeholders trust marketing data and insights

• Marketing performance improves quarter over quarter