Date Posted
5/07/2021
Location
Huntington Beach, CA
Salary Range
58,500.00 USD - 65,000.00 USD

This Job Description is created by Triup

【Summary】

Researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company's marketing objectives. Uses marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Creates and develops new campaigns, advertising copy, and other marketing materials.

【Job Duties】

  • Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
  • Presents findings to marketing teams to help guide the direction and activities of the department
  • Develops new marketing strategies and campaigns based on detailed analysis of market forces
  • Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
  • Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
  • Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
  • Provides expert direction and insight to marketing staff members throughout each project or campaign
  • Acts as a go-to resource for up-to-date, accurate research and market information
  • Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
  • Adjusts marketing plans as needed in response to data tracking efforts
  • Reports findings and results to upper management and executives
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

【Qualifications】

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind