Location
Fairhope AL
Industry
Real Estate

Marketing Operations Manager

MARKETING OPERATIONS MANAGER
Baldwin County, AL

We are redefining the real estate experience. We are a fast-paced, results-driven team of industry leaders who are passionate about delivering exceptional services to our clients and empowering our agents to reach their full potential. We are looking for a dynamic and driven Real Estate Marketing and Operations Specialist to join our growing team. If you have a strong passion for creative marketing, impeccable organizational skills, and a knack for training and inspiring others, we want to hear from you.

Job Overview: As our Real Estate Marketing and Operations Specialist, you will play a pivotal role in driving the marketing success of our listings, while also training and mentoring our realtors to elevate their marketing efforts. This is a perfect opportunity for a proactive, creative, and analytical professional who thrives in a high-energy, results-oriented environment.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).
  • 2+ years of experience in marketing, real estate marketing, or a similar field (experience in operations and project management a plus).
  • Proficiency in social media platforms, digital marketing tools (Google Ads, Facebook Ads, etc.), and design software (Canva, Adobe Creative Suite, etc.).
  • Strong understanding of real estate marketing trends, tools, and best practices.
  • Excellent communication and interpersonal skills with the ability to train, mentor, and motivate others.
  • Detail-oriented, highly organized, and able to manage multiple projects with competing deadlines.
  • Self-starter with a personality who thrives in a fast-paced, ever-changing environment.
  • Analytical mindset with the ability to interpret data and adjust strategies for continuous improvement.

Key Responsibilities:

Creative Marketing Strategy:

  • Develop and implement innovative marketing campaigns for property listings, ensuring maximum visibility and engagement.
  • Create eye-catching digital content (videos, photos, social media posts, brochures, etc.) to showcase properties and enhance brand presence.
  • Collaborate with agents to design personalized marketing plans, including digital ads, email campaigns, and social media strategies.
  • Optimize property listings across all platforms (MLS, Zillow, Realtor.com, etc.) to ensure they stand out.
  • Maintain brand consistency and high standards across all marketing materials.

Operations and Efficiency:

  • Streamline and enhance internal processes for listing management, ensuring timely and efficient marketing launch schedules.
  • Organize and maintain marketing assets, property imagery, and advertising materials.
  • Monitor and analyze campaign performance metrics to adjust strategies for optimal results.
  • Assist in market research and competitor analysis to stay ahead of trends and continuously improve marketing tactics.

Training and Mentorship:

  • Conduct training sessions and workshops for realtors to teach them how to effectively market their listings using both traditional and digital tools.
  • Provide ongoing support and feedback to agents on best practices for marketing, branding, and lead generation.
  • Develop training materials, guides, and resources to empower agents to become self-sufficient in marketing their properties.
  • Encourage a culture of learning and continuous improvement, motivating agents to take initiative and drive their own success.

Why You'll Love Working With Us:

  • Be part of a passionate, high-performing team committed to success and innovation.
  • Opportunity for growth and leadership within the company.
  • Competitive salary and performance-based bonuses.
  • Flexible working hours and the potential for remote work.
  • Collaborative and empowering culture that celebrates new ideas and initiative.

Ready to make an impact?
If you’re a marketing powerhouse with a drive to lead and inspire, apply now to join our team and help us take real estate marketing to the next level!