Marketing Manager

Location: New York City, NY (4 Days In Office)

Lead the Technology Behind a High-Performing Multifamily Marketing Team

We're seeking a Marketing Manager to own and optimize multifamily marketing technology.

This is not a creative or brand strategy position. You'll be the operational expert responsible for keeping marketing platforms running efficiently, managing vendor relationships, supporting system integrations, and driving process improvements across a growing multifamily portfolio.

If you've successfully led a CRM or marketing platform rollout and enjoy building scalable processes we'd love to hear from you.

What You'll Do

• Own the marketing technology stack, including CRM, websites, AI leasing tools, ILS integrations, and digital advertising platforms.
• Manage relationships with technology vendors and marketing partners.
• Lead platform implementations, system enhancements, troubleshooting, and process improvements.
• Create SOPs, QA checklists, documentation, and training materials to standardize marketing operations.
• Monitor lead generation performance, reporting, and marketing dashboards to improve traffic, conversions, and leasing results.
• Partner with Marketing, Leasing, Operations, IT, and Regional teams to support platform adoption and optimize performance.
• Ensure digital marketing compliance, listing accuracy, and regulatory requirements are met.
• Supervise one direct report.

What We're Looking For

• Bachelor's degree required.
• 5+ years of experience in multifamily marketing operations, marketing technology, CRM administration, or digital marketing.
• Hands-on experience with Yardi, RealPage, RentCafe, Engrain, multifamily CRM platforms, ILS providers, and SEM vendors.
• Experience leading or participating in a CRM or marketing platform implementation.
• Excellent project management, documentation, and vendor management skills.

Why Join Us?

Join a respected owner and operator where you'll play a key role in modernizing and scaling the marketing technology infrastructure that supports a growing multifamily portfolio. This is a high-impact opportunity to shape marketing operations, influence technology decisions, and make a measurable difference across the organization.

Apply today for immediate consideration or reach out to Alyssa Brophy to learn more!
215-661-8834 x 1003
alyssa@msbresources.com

#LI-CB1

This is a hybrid role based in New York City.

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