Marketing Manager
Practice Area
Healthcare IT
Healthcare IT
Region
Anywhere, Southwest
Anywhere, Southwest
Location
Hybrid
Hybrid
Company Location
San Mateo CA
San Mateo CA
Position Id
48825
48825
Marketing Manager
Job Description
Client Summary:
Required Experience and Qualifications:
- Provides integrated brain health services that combine diagnostics, treatment, and ongoing care.
- Specializes in mental health, cognitive health, and neurological recovery.
- Delivers evidence-based therapies for a range of behavioral and neurological conditions.
- Supports patients from initial evaluation through long-term care.
- Emphasizes science-driven treatment delivered with clarity and compassion.
- Support execution of integrated marketing campaigns across digital, social, events, and provider channels.
- Manage and update marketing assets including presentations, brochures, one-pagers, and website content.
- Assist with content development for social media, newsletters, and blogs, ensuring alignment with brand voice and tone.
- Conduct market and competitive research to inform messaging, positioning, and campaign opportunities.
- Track and report on marketing performance metrics, helping to optimize spend and outcomes.
- Coordinate logistics and communications for provider dinners, events, and launches.
- Collaborate with design, PR, and clinical teams to ensure consistent storytelling and brand alignment.
- Support vendor and agency relationships, ensuring deliverables are on time and on brand.
Required Experience and Qualifications:
- 3–5 years of experience in marketing, ideally in healthcare, healthtech, or mission-driven startups.
- Strong project management and organizational skills, with attention to detail.
- Excellent writing and communication skills, with the ability to adapt tone for different audiences.
- Comfortable working across multiple channels (digital, social, content, events).
- Data-driven mindset with basic experience tracking KPIs and campaign performance.
- Self-starter who thrives in a fast-paced, ambiguous environment and can balance multiple priorities.
- Experience supporting marketing in healthcare or another regulated industry.
- Familiarity with marketing tools and platforms (e.g., HubSpot, Mailchimp, Google Analytics, Meta Ads Manager, Canva, etc.).