Marketing Manager

Our client, a leader in the renewable energy sector, is looking to hire a Marketing Manager dedicated to providing outstanding products and services tailored to customer needs. The role involves spearheading strategic marketing initiatives, with a particular emphasis on product marketing.

Responsibilities

• Design and implement effective go-to-market plans for new products, features, and services.
• Create engaging, customer-centric messaging and positioning for all product offerings.
• Perform market research to understand customer needs, industry trends, and competitive landscapes.
• Develop sales support materials, including presentations, brochures, and FAQs.
• Track key performance indicators and refine strategies to optimize outcomes.
• Serve as the customer advocate within the organization, ensuring customer insights shape product and marketing strategies.
• Lead, mentor, and inspire the marketing team to drive innovation and deliver exceptional results.
• Collaborate with product teams to define target audiences, buyer personas, and key value propositions.
• Ensure consistency in product messaging across all marketing and sales channels.
• Leverage insights to guide product development and shape marketing strategies.
• Lead customer education efforts through product demos, webinars, and tutorials.
• Develop and execute marketing plans that align with overall business goals.
• Manage multi-channel marketing campaigns, including digital, events, social media, and content marketing.
• Collaborate with cross-functional teams to ensure successful campaigns and optimize ROI.
• Maintain and strengthen brand reputation and consistency across all marketing platforms.
• Develop content and creative assets that reflect and uphold the brand identity.
• Work closely with product managers, sales, and customer success teams to ensure alignment.
• Maintain regular communication with leadership to align marketing efforts with company objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree is an added advantage.
• At least 12 years of experience in Marketing, with a minimum of 3 years in product marketing or a similar role.
• Proven expertise in developing and executing go-to-market strategies for products or services.
• Proficiency in using marketing tools and platforms like Google Analytics, HubSpot, Salesforce, or comparable software.
• Strong analytical skills with the ability to transform data into actionable strategies.
• Ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication, collaboration, and presentation skills.
• Creativity and a strategic mindset, with excellent attention to detail.