Marketing Manager

Job Description
Our client is an online email marketing solution providing easy drag and drop functionality to create the best email campaigns that achieve results. It's a fast growing Company looking for a highly driven Marketing Manager to join the team.

PURPOSE

  • To contribute to the development and execution of the marketing strategy
  • To identify markets and channels to run effective marketing campaigns in
  • To work with, and manage, a marketing team (in time) on delivering the company's local and international marketing strategy
  • To help guide the team by mentoring newer team members as well as managing team procurement
  • To work and report directly to upper management

PRIMARY RESPONSIBILITIES

  • Development and Execution of Marketing Strategy - Help in the development of the marketing strategy and ensure efficient execution of said strategy through various digital delivery channels: email marketing, PPC, SEO, display advertising, content marketing, etc. (End goal: Drive people to website and convert them to paying customers)
  • Content creation - Strategise, formalise, produce and schedule the marketing material, channels, and cadence of content, aligned to the underlying brand objectives
  • Integration - coordinate marketing campaigns with sales objectives
  • Research - Investigate new market opportunities, and test the viability of returns through small scale testing
  • Brand consistency - Ensure brand consistency with all published marketing collateral
  • Budget management - Overseeing the marketing expenditure, and ensuring that money gets spent in sectors with the best yields. Decrease the marketing cost per customer acquisition
  • Monitor and report on performance
  • Management - Enhances staff accomplishments and competence by developing, implementing and maintaining marketing strategy; answering technical and procedural questions for team members; teaching improved processes; general mentoring; recruit, hire, and train new customer marketing personal

PERSONAL ATTRIBUTES

  • Technical skills - Product knowledge and marketing channel skills (google adwords, facebook, instagram, etc.)
  • Project management skills
  • Critical thinking skills
  • Analytical skills
  • Confident and dynamic personality
  • Strong creative outlook
  • Holistic Approach

ESSENTIAL QUALIFICATIONS AND EXPERIENCE

Essential:
  • Matric
  • A minimum of 5 years’ experience in managing a marketing team within the digital space
Preferable:
  • Technical knowledge on various email marketing systems
  • Relevant diploma or degree; preferably marketing or advertising related

Should you wish to apply for the position, please apply directly via this job board, please ensure that you quote reference number 201675 subject heading or email body.

Please note that due to the high volume of CV's received; only shortlisted applicants will be contacted. Should you not receive communication from our offices within two weeks of submission please note that your application will not be considered for this position.

We will keep your CV on file and re-establish contact with you should opportunities in line with your expertise become available again.
Job Type
Full-Time Regular

Location
Observatory, Cape Town Western Cape

Min Salary
0.00 ZAR

Max Salary
0.00 ZAR