Marketing Manager - Multifamily
We are seeking a strategic and execution-focused Marketing Manager to support a growing multifamily portfolio. This role will lead property-level and portfolio-wide marketing initiatives, with a focus on driving traffic, occupancy, and brand visibility.
Responsibilities:
- Develop and execute marketing strategies to drive qualified traffic and leasing performance
- Partner closely with operations and asset management to align marketing efforts with property goals
- Oversee digital marketing channels including ILS platforms, paid media, social media, and email campaigns
- Manage property branding, positioning, and reputation management
- Analyze campaign performance and adjust strategies based on data and market trends
- Support new lease-ups and repositioning efforts as needed
Qualifications:
- 4+ years of marketing experience, preferably within multifamily or real estate
- Strong understanding of digital marketing, lead generation, and analytics
- Experience working with property management and leasing teams
- Proficiency in marketing platforms and tools (Google Analytics, CRM systems, ILS platforms)
- Highly organized with the ability to manage multiple properties and priorities