Job Description

Position #23064

About Our Client:

Our client, a Canadian professional services company located in downtown Toronto, is hiring a Marketing Campaign Specialist on a dynamic team. The Marketing Specialist will focus on developing and implementing cross-channel marketing campaigns and creating communications deliverables. The company offers real work/life balance. While currently remote, the company plans to move to a hybrid model at some point in the future.

Covid and Vaccinations: Note that candidates who receive a conditional offer of employment for this position will be required to attest that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada, and to maintain their status as fully vaccinated as a condition of continued employment.


Responsibilities:

The Marketing Specialist will be a member of the Marketing Communications team. They will be responsible for performing a diverse range of functions including but not limited to:

  • Write content across channels including email digital and social, as well as other content as requested
  • Support the execution of campaigns including calendar management, email development, and deployment, driving opens, clicks and conversions
  • Project manage marketing and communications strategy using Salesforce Marketing Cloud.
  • Interact with other teams to gather requirements and to turn marketing and campaign plans into measurable programs
  • Ensure best practices including for list management and segmentation.
  • Utilize SFMC to automate user journeys
  • Participate in team meetings, ensuring campaigns are on track and that rollouts are aligned with overall marketing strategy.
  • Analyze analytics and generate performance reports, presenting to the team and leadership as required.
  • Conduct A/B testing strategies to optimize copy, design and campaign performance

Qualifications:

  • Proven ability to write professional content across platforms following brand voice guidelines
  • Salesforce Marketing Cloud, Microsoft Word, Excel, and PowerPoint
  • Strong SEO, analytics/Insight tools
  • Experience developing, executing and tracking campaigns
  • Diploma or University Degree from a strong Marketing or Business program

Details

Position Id
23064
Type
Full-Time Regular
Location
Toronto ON
Category
Marketing & Creative