Manager, Strategic Product Marketing

Job Description

Client Summary:

Delivers affordable, reliable solutions for healthcare operations and compliance.
Offers customizable services that adapt to each organization’s specific needs.
Provides nationwide support through an established service network.
Ensures regulatory compliance and operational efficiency as organizations grow.
Focused on reducing costs without compromising quality or service.
Enables healthcare providers to focus on patient care rather than administrative burdens.

Position Responsibilities:

Develop and execute go-to-market strategies for new product launches, feature updates, and campaigns.
Create clear, compelling product positioning and messaging tailored by healthcare vertical.
Build and maintain sales enablement materials, presentations, and internal documentation that drive alignment across teams.
Conduct market, persona, and competitive research to inform strategy and identify growth opportunities.
Collaborate with the Marketing and Content teams to produce cross-channel campaigns, educational content, and lifecycle communications.
Partner with Sales and Customer Success to understand customer pain points and integrate insights into product messaging.
Track and analyze marketing performance metrics, reporting key learnings to product and leadership teams.
Coordinate product launches, webinars, and industry events, ensuring cohesive storytelling and messaging.
Support internal communications around product updates, positioning shifts, and campaign results.
Contribute to cross-functional initiatives that improve marketing effectiveness and go-to-market efficiency.

Experience & Skills:
Required Experience and Qualifications:

4–6 years of experience in product or strategic marketing, ideally in a B2B or healthcare services environment.
Proven ability to translate complex products into clear, value-driven stories.
Experience developing go-to-market plans, sales enablement materials, and messaging frameworks.
Strong collaborator comfortable working across Sales, Product, and Operations teams.
Excellent written and verbal communication skills; confident presenting to internal and external stakeholders.
Highly organized, proactive, and adaptable in a fast-paced, cross-functional setting.
Have experience in healthtech, compliance, or service-based industries.
Have worked in both traditional B2B marketing and product-led growth (PLG) environments.
Bring familiarity with competitive intelligence tools, CRM, and marketing automation platforms.