Manager, Brand Development & Public Affairs

We are seeking for a Brand Development & Public Affairs Manager to lead strategic growth and drive innovation in brand and membership initiatives. The role involves overseeing marketing and advertising campaigns to ensure consistency with the organization’s brand identity while adapting it to evolving market demands. This position entails collaboration with external stakeholders, media representatives, and other relevant partners. It is a dynamic role that demands flexibility, creativity, and a strategic mindset to effectively align organizational objectives with market trends and member expectations.

Key Responsibilities

Membership Management

• Increase membership annually.
• Efficiently process membership applications and onboard new members.
• Maintain an accurate and up-to-date membership database, directories, and listings.
• Address and resolve membership issues promptly, escalating as necessary.
• Enhance membership value by developing programs and services tailored to member needs.
• Support advocacy efforts by surveying members on business-related concerns.

Direct Marketing

• Provide strategic direction for marketing organizational products and services.
• Develop effective marketing materials and campaigns to drive sales.
• Collaborate on graphic design projects and ensure quality copywriting for promotional materials.
• Strategize and manage the use of social media platforms for outreach and engagement.
• Monitor and manage social media channels using tools.
• Boost events through targeted strategies to maximize attendance and visibility.

Communications

• Drive effective communication and public relations efforts to promote the organization’s activities and services.
• Ensure all communications maintain high standards of grammar, accuracy, and quality, reflecting the organization’s brand.
• Disseminate information to media and stakeholders promptly.
• Monitor press releases and government communications, ensuring timely responses.
• Maintain and update website content, ensuring relevance and alignment with organizational initiatives.
• Repost and share relevant media content as needed.

Event Management

• Oversee the creation and distribution of communication materials for organizational events.

Qualifications & Experience

• Educational Requirements:
  • Bachelor’s degree in Communications, Marketing, Business, Journalism, or a related field.
  • Master’s degree in Communications, Media Relations, or a related discipline is preferred.
  • At least 5 years of experience leading a communications team.
  • Minimum of 2 years collaborating with graphic designers or related creative professionals.

Key Skills & Competencies

• Strong analytical and attention-to-detail skills.
• Creativity and innovation in developing impactful campaigns.
• Team collaboration and leadership capabilities.
• Excellent written and verbal communication skills.
• Proficiency in market research and strategic planning.
• Time management and multitasking proficiency.
• Strategic thinking and problem-solving skills.
• Hands-on approach with a willingness to work outside regular hours as required.

REF: AB