Job Description

Position ID #: 25119
Title:
Integrated Marketing Communications Specialist
Location: Toronto, ON
Work Type: Full-Time - Currently Remote - moving to Hybrid Working Environment by 2023
Salary: $60-70K depending on experience


About Our Client:

Our client, a Canadian professional services company located in downtown Toronto, is hiring an Integrated Marketing Communications Specialist on a dynamic team. The Marketing Communications Specialist will focus on developing and implementing cross-channel marketing campaigns and creating communications deliverables and integrated marketing plans. The company offers real work/life balance. While currently remote, the company plans to move to a hybrid model at some point in the new year.

Covid and Vaccinations: Note that candidates who receive a conditional offer of employment for this position will be required to attest that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada, and to maintain their status as fully vaccinated as a condition of continued employment.


Responsibilities:

The Integrated Marketing Communication Specialist will be a member of the Marketing Communications team. They will be responsible for performing a diverse range of functions including but not limited to:

  • Create, write, and edit campaign content across multiple channels, including email marketing, digital, and social media, virtual presentation and events, as well as other content as requested
  • Ensure content aligns with brand voice guidelines
  • Assist with the creation of marketing and communication launch plans, and messaging and digital marketing strategies
  • Develop, manage, and track campaign KPIs, reporting on campaign activity and results based on those KPIs,
  • Assist with making recommendations for future campaigns and business planning
  • Provide marketing and communications campaign recommendations to internal stakeholders
  • Work collaboratively with internal stakeholders and cross functional teams, acting as an advisor to assist with their marketing communication campaign requirements
  • Support the coordination and execution of plans through project management and ongoing communication and collaboration across stakeholders
  • Utilize segmentation tools to understand audience behaviors and insights
  • Interact with other teams to gather requirements and to turn marketing and campaign plans into measurable programs
  • Ensure best practices including for list management and segmentation
  • Utilize Salesforce Marketing Cloud or similar platform to automate user journeys
  • Participate in team meetings, ensuring campaigns are on track and that rollouts are aligned with overall marketing strategy.
  • Analyze analytics and generate performance reports, presenting to the team and leadership as required.
  • Conduct A/B testing strategies to optimize copy, design and campaign performance

Qualifications:
The following are the minimum requirements to be considered for this role:

  • 3+ years work experience in a marketing or communications role, with a focus on writing and editing
  • Experience developing and executing integrated marketing plans, tracking campaign KPIs with a good understanding of digital strategy
  • Proven ability to write professional content across platforms following brand voice guidelines
  • Experience writing, proofreading and editing content
  • Solid understanding of project management and a strong attention to accuracy and detail.
  • A creative and innovative thinker with strong analytical tendencies and a strong business acumen
  • Excellent problem-solving, and judgement skills with the ability to determine the appropriateness of content for stakeholders
  • Excellent relationship and consensus building skills with strong interpersonal, negotiation and communication (verbal and written) skills
  • Digitally fluent with advanced proficiency in Microsoft Word, Excel and PowerPoint
  • Knowledge and experience with Email Marketing tools, Search Engine Optimization (SEO) and Google Analytics
  • Post-secondary degree or diploma in Marketing, Business or Communications or related field
  • Experience with Monday.com or similar project management/ coordination tool considered an asset

NOTE: A test or assignment to gauge your content and communication skills may be administered by the client


Details

Position Id
25119
Type
Full-Time Regular
Location
Toronto ON
Category
Marketing & Creative