Head of Demand Gen (B2B - SaaS)

Head of Demand Generation

Location: NY, United States

Employment Type: Full-time

Reporting to: CEO and Co-Founder

About the Company

Our client is building the legal intelligence infrastructure for modern organizations. The platform helps in-house legal teams manage contract review, negotiation, intake, approvals, workflows, obligations, and legal knowledge.

The company is growing rapidly and is looking for a Head of Demand Generation to build a predictable pipeline engine and drive measurable growth across its global go-to-market efforts.

The Role

The Head of Demand Generation will own the company’s demand generation strategy and marketing contribution to pipeline and revenue.

You will build and execute programs across paid acquisition, account-based marketing, content, events, lifecycle campaigns, and other high-performing channels. You will work closely with sales and the founders to identify buying signals, improve lead quality, optimize conversion throughout the funnel, and consistently generate qualified enterprise pipeline.

This is a highly hands-on and analytical role for someone who can set strategy, manage meaningful marketing budgets, execute campaigns, measure performance, and continuously optimize based on data.

What You Will Do

• Own demand generation strategy and qualified pipeline targets

• Build, manage, and optimize paid acquisition campaigns across key channels

• Own paid media budgets and continuously optimize spend based on performance and ROI

• Develop account-based marketing programs for priority enterprise accounts

• Identify buying signals and create programs that convert prospects into qualified opportunities

• Improve conversion across website visits, leads, meetings, opportunities, and closed revenue

• Build reporting across customer acquisition cost, pipeline contribution, conversion, attribution, and return on ad spend

• Partner closely with sales on target accounts, lead qualification, campaign follow-up, and pipeline quality

• Test new channels, messaging, audiences, and campaigns quickly and measure results

• Evaluate marketing performance based on pipeline and revenue impact—not simply lead volume or engagement

• Build and manage additional demand generation resources and external partners as the company scales

What We Are Looking For

• Strong demand generation experience within a B2B SaaS organization

• Proven track record of generating qualified pipeline and measurable revenue impact

• Deep hands-on experience with paid acquisition, paid media strategy, budgeting, and campaign optimization

• Experience managing meaningful advertising budgets and making data-driven decisions around spend

• Experience marketing enterprise software with longer, more complex sales cycles

• Strong understanding of buying signals, lead qualification, conversion, and how marketing effectively feeds an AE organization

• Highly analytical approach to attribution, experimentation, conversion rates, CAC, ROI, and budget allocation

• Ability to operate both strategically and hands-on in a fast-moving environment

• Strong partnership with sales and understanding of enterprise pipeline management

• Experience in legal technology, enterprise AI, workflow software, CLM, or procurement technology is helpful but not required

What Success Looks Like

During your first 90 days, you will assess current paid channels, budgets, funnel performance, conversion, attribution, and target accounts. You will establish clear reporting and launch a focused demand generation plan.

During your first year, you will build a repeatable pipeline engine, improve conversion throughout the funnel, identify scalable acquisition channels, optimize marketing spend, and establish demand generation as a predictable contributor to revenue.

Why Join

You will join at a defining stage of the company’s growth and have the opportunity to build its demand generation engine.

You will work directly with the founders and sales leadership, have meaningful ownership over budget and strategy, and directly influence pipeline and revenue growth.

We offer a competitive salary, performance-based compensation, and meaningful equity.

Our client is an equal opportunity employer and is committed to building an inclusive workplace.