Global Brand Manager, Soccer

Job Description

Whether we’re working on the next Super Bowl integrated campaign for Bud Light, the next experiential Sports immersion for Budweiser or our next Health and Wellness Activation for Michelob ULTRA, we love what we do because at the heart of it we know it’s all about one thing: bringing people together to enjoy a beer and to create unforgettable experiences.

Title: Global Manager, Budweiser (Soccer)

New York City

Overview: This role will be a part of the team dedicated to building a publisher mindset for the Budweiser brand globally. The Global Manager, Budweiser (Soccer) role reports to the Global Director, Budweiser (Content & Community). See sample Content of the type of work produced. ***Subject matter expertise and passion for soccer are key requirements of this role*** See for all other sports.

  • Focus on building out content that will live in the culture and create conversation, specifically related to partnerships within the international soccer community (FA Cup; La Liga; English Premier League; 2022 World Cup planning/execution)
  • Own relationship with global macro influencers in the Soccer space
  • Set strategy for local relationships with micro-influencers, to be managed by draftLine (our internal agency)
  • Deliver weekly always-on content related to Soccer
Here’s what we’re looking for:
  • ***Subject matter expertise and passion for soccer*** - This is critical. You must already have a deep connection to the soccer (football) world.
  • Innovative, entrepreneurial approach
  • Experience in digital and influencer marketing
  • Ability to navigate the soccer ecosystem
  • Experience working in international markets
  • Deep knowledge about athletes
  • True self-starter. ABI is proud of the speed at which our business moves, and we are looking for those who are willing to be a part of our fast-paced environment
  • Someone who has delivered exceptional results for their company throughout their career. We are looking for people who can show that their actions have led to impact
  • Strong communication and relationship-building skills
  • Strong execution orientation and drive
Anheuser-Busch InBev (Budweiser) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

Sample Content

Contact: Jeff Richmond 1-866-222-6400 or 416-238-6400
Please apply using the links on this page or directly at
For additional information please go to:

Click here to apply online


Date Posted

New York


Position Id
4031 - Budweiser

Min Salary
155,000.00 USD

Max Salary
170,000.00 USD

Job Type
Full-Time Regular

Number of Openings

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