Job Category
Sales / Marketing
Location
Irvine, CA
Salary Range
$70,000.00 - $80,000.00
Summery: This position is responsible for overseeing the Company’s electronic commerce, web development & maintenance, and online sales activities.

Responsibilities: E-Commerce and Website Management
  • Execute E-commerce tactical plan and provide on-going oversight of Direct-to-Consumer (DTC) E-commerce business including vendor management, loyalty program management and supply chain coordination.
  • Conduct research and analyze data for e-commerce to identify new opportunities and insights.
  • Collaborate with global counterparts, marketing team members, and third-party business partners to establish an effective E-commerce platform.
  • Manage and maintain web platforms and recommend applicable updates and improvements to ensure satisfactory user experience and content compliance.
  • Collaborate closely with the product development and marketing communication teams to integrate content seamlessly with broader promotional initiatives.
  • Run DTC campaigns and promotional online activities to recruit fans as well as engage and retain loyalty among target audience by leveraging advertising, social media, E-mail, retargeting, and sustaining initiatives.
  • Work closely with the marketing and sales teams to determine the best products to promote, merchandise, and sell online.
  • Oversee fulfillment and logistical requirements to ensure customers receives the best experience in representation of the company brand.
  • Stay up to date with industry trends, emerging technologies, and best practices in e-commerce to continuously improve e-commerce business.
Qualifications:
  • Bachelor’s degree (B.A.) from four-year college or university in Marketing, Advertising, or related field; or equivalent combination of education and experience.
  • More than three (3) years of e-commerce experience, preferably in snack foods or confectionaries.
  • Web analytics and tagging experience a plus.
  • Supervisory experience a plus.
Starts: April 2024
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