Position Summary

The Director of Sales is responsible for leading the strategy, execution, and performance of a North American dealer sales organization within the agricultural equipment industry. This leadership role drives revenue growth, market share expansion, and dealer success while serving as a key member of the senior leadership team.

Key Responsibilities

• Lead and develop regional sales and sales support teams across North America
• Drive annual sales planning, forecasting, pricing, and market growth strategies
• Strengthen and expand independent dealer relationships and performance
• Partner cross-functionally with marketing, finance, operations, and engineering
• Oversee product launches, dealer development programs, and customer engagement initiatives
• Monitor market trends, sales data, and customer feedback to inform strategy

Qualifications

• Bachelor’s degree required; MBA preferred
• 8+ years of senior sales leadership experience within dealer-based, agricultural, or capital equipment markets
• Proven ability to lead high-performing teams and execute growth strategies
• Strong analytical, communication, and leadership capabilities

Travel

• Approximately 25–30% travel across North America, with occasional international travel

De Lacy Executive Recruitment offers professional recruitment services for employers and candidates in Agriculture and Food & Beverage Processing. The De Lacy Executive team of professionals are committed to exceeding the expectations of those we serve. For more information about our services please call 800.672.8552 or email advisor@delacyexecutive.com