Director of Sales - Canada

DIRECTOR OF SALES - CANADA - AGRICULTURE

Grasslands Recruitment Specialists has been retained to recruit a Director of Sales – Farm Equipment to lead the organization’s strategic direction, operations, administration, and sales efforts across Canada. This leadership role will oversee the development and execution of a go-to-market strategy, strengthen existing distribution partnerships, expand market channels, and drive overall profitability.

Do you have the leadership and commercial acumen to drive both sales growth and profitability while inspiring an existing high-performing team?

Are you a strategic, factual leader who can earn the respect of dealers and colleagues alike—balancing professional credibility with a friendly, approachable manner?

If so, read on!

ABOUT GRASSLANDS RECRUITMENT SPECIALISTS

We are a recruiting and executive search firm that has been connecting Canadian agriculture since 1996. With over 85 years of combined experience in the industry, we provide specialized recruiting services for our clients. Our focus is to find the best candidate for our clients and the perfect opportunity for career seekers. As a search firm, we have dedicated our resources to being an integral part of the continued growth and diversity of the Canadian agricultural economy. Our team is strategically placed throughout the Canadian labor market- understanding the needs of national and international agribusiness employers.

ABOUT OUR CLIENT

This family-owned company is an internationally recognized leader, offering powerful, versatile, and high-quality equipment for soil cultivation, seeding, and crop protection. Its focus is on developing innovative solutions that help farmers meet the global challenge of feeding the world.

The company’s culture values professionalism, respect, and integrity—serious and strategic in business settings, yet personable and community-minded at events. Leaders here are trusted for their expertise, strong academic foundations, and ability to build genuine relationships with both Canadian and international teams.

A DAY IN THE LIFE OF THE DIRECTOR OF SALES

As Director of Sales, you’ll hold national accountability for achieving the sales budget while leading a team of 10–12 professionals. You will drive growth and profitability targets, collaborate closely with Finance and Operations, and align Canadian strategy with international objectives.

This position requires a leader who can develop and execute dealer strategies—someone as comfortable in the field with “hands in the dirt” as they are in the boardroom. You’ll strengthen dealer networks, ensure alignment between sales and service, and represent the company at key national and international events.

WORK SCHEDULE

This is a home office and field-based position.

AM I A GOOD FIT FOR THIS EXCITING OPPORTUNITY?

Ideal Candidates will have:

Deep roots in farming or ag machinery—experience with cultivation, ground-opening tools, and seeding equipment strongly preferred
10+ years of progressive sales leadership experience in agricultural equipment
Proven record in dealer development and channel management
Strong academic and professional credentials, with the ability to analyze strategically and communicate factually
Comfortable presenting in formal business settings, while fostering genuine relationships across cultures and teams
Approachable, respectful, and engaging without being overly casual or boisterous
Ability and willingness to travel up to 40% (90% domestic, 10% international)

READY TO MOVE FORWARD?

We understand your time is valuable, so we have a very quick and easy application process. If you feel that you would be right for this Director of Sales position, please click on 'APPLY' and follow the self-serve application process or email your resume to blair@grasslandsgroup.com

Questions may be addressed in confidence to Blair Clark at (844) 778-1031.

Individuals who hold Canadian Citizenship or Permanent Canadian Residency need only apply. As per Grasslands Group of Companies Privacy Policy, your personal information will be kept in complete confidence.

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