Director of Marketing

Our Business

Our client is a fast-paced entrepreneurial environment packed with opportunity for those seeking new challenges.  With multiple years of double digit growth and expansion into the US market underway, they are always looking for people who enjoy action.  More than anything, they seek special individuals whose personal drive to create exceptional outcomes for customers is their greatest attribute.

Our client is a Microsoft Gold Certified Partner and a .NET development centre.  They also use Oracle Spatial extensively and have achieved SAP NetWeaver Certification for their Location Hub Enrichment Adaptor for SAP MDM.  Our client is a Canadian leader in the rapidly advancing field of location intelligence.

Job Summary
The Director of Marketing has direct responsibility to plan, lead a team, and be responsible for overall execution of  the organizations  marketing plan in order to achieve their fiscal business objectives. This includes field marketing, corporate communications (external & internal), corporate message/brand and overall responsibility for our marketing budget.  The Director is a member of the company's Senior Management team and reports directly to our Vice President and General Manager.

Responsibilities

·       Drive pipeline growth for key industries by generating qualified leads through marketing activities.

·       Have direct responsibility for our overall communication to customers, partners, analysts, press, etc.

·       Position our client as a market leader through messaging within programs.

·       Own the overall corporate messaging & brand value in our designated marketplaces to meet our objectives.

·       Work with sales and product management to plan and execute integrated mix of marketing programs including email, direct mail, seminars, webinars and events.

·       Management of external vendors who will support programs including graphics design and web vendor.

·       Coordination and management of print and production agency on a campaign basis.

·       Integration of programs into Marketing and CRM systems (Marketo and Salesforce) including lead tracking and reporting.

·       Project Management of large initiatives within the marketing organization including programs such as user conferences, product launches and annual kickoff.

·       Build relationships with key internal and external stakeholders.

·       Track and report on marketing spending as it directly relates to budget targets and business objectives.

·       Manage our customer & prospect databases (salesforce.com/market.com) to ensure consistent and appropriate communication. 

Experience

·       Minimum eight (8) years experience in a corporate marketing or agency marketing position.

·       Experience in database marketing, web seminar production, content generation and strategic marketing planning.

·       Strong project management skills are a requirement.

·       Experience working with product management, sales, customers and partners.

·       Familiarity with CRM and marketing automation systems preferred (Salesforce and Marketo an asset).

·       Demonstrated business acumen with a solid reputation as a key contributor to operational excellence.

·       Experience in an enterprise-wide software development environment preferred.

·       Excellent communication and PC skills, including Word, Excel, and PowerPoint.

·       Bachelor's degree and an MBA are preferred.