Director of Marketing
Practice Area
Healthcare IT
Healthcare IT
Region
Anywhere
Anywhere
Location
Remote
Remote
Company Location
Nyc NY
Nyc NY
Position Id
49110
49110
Director of Marketing
Job Description
Client Summary:
Position Responsibilities:
Required Experience and Qualifications:
- Rapidly growing healthcare technology company
- Uses advanced tools to improve care delivery
- Broad patient reach and adoption
- Works with multiple types of healthcare organizations
- Helps increase efficiency and reduce expenses
- Distinct business model with limited competition
- Significant market opportunity ahead
Position Responsibilities:
- Build and execute full-funnel marketing strategy across demand generation, ABM, and digital channels
- Own pipeline growth, lead generation, and marketing performance metrics (MQL → SAL)
- Manage and transition outsourced marketing efforts into an in-house function
- Partner with sales leadership to align marketing strategy with revenue goals
- Oversee brand, content, and campaign execution across all channels
Required Experience and Qualifications:
- Expertise in demand generation and B2B healthcare marketing
- 6+ years’ Experience in healthcare technology, SaaS, or digital health marketing
- Exposure to account-based marketing (ABM) and growth marketing strategies
- Working Knowledge of CRM and marketing automation tools (e.g., HubSpot, outbound platforms)
- BS in Marketing, Business, or equivalent experience