Director of Marketing
Practice Area
Healthcare IT
Healthcare IT
Region
Anywhere
Anywhere
Location
Remote
Remote
Company Location
St. Louis MO
St. Louis MO
Position Id
49446
49446
Director of Marketing
Job Description
Client Summary:
Experience & Skills:
Required Experience and Qualifications:
- Healthcare technology company focused on unlocking and operationalizing unstructured clinical data across complex provider environments
- Provides an intelligent automation platform that helps hospitals and physician practices identify, process, and act on patient data regardless of source or format
- Integrates directly into existing clinical workflows to support faster, more informed decision making at the point of care
- Serves a large and established base of hospitals and physician offices nationwide with a proven, scalable platform
- PE-backed company in an active growth phase, positioned at the intersection of AI-enabled automation, clinical operations, and interoperability
- Build the demand engine from the ground up, identifying primary pipeline channels and providing targeted support for outbound sales motions
- Refine the messaging and develop crisp, consistent collateral across all seller materials and buyer personas
- Partner with the BDR function and sales team to support outbound motions and drive pipeline activity
- Enhance the digital and web presence to improve awareness and inbound lead quality
- Lead and manage outside marketing agencies, acting as the internal owner for all agency relationships
- Build and execute a partner co-marketing strategy to extend the reach in the provider market
- Drive customer advocacy programs that capture and amplify client outcomes and success stories
- Own the 2027 marketing plan, strategy, and budget from development through execution
- Support expansion into new markets including the independent specialty market and health plans
Experience & Skills:
Required Experience and Qualifications:
- 5+ years of B2B marketing experience in healthcare technology with deep familiarity with the provider market and large IDN buying environments
- Strong understanding of Epic and Oracle Cerner ecosystems and the operational workflows Solarity's customers care about
- Hands-on demand generation experience including pipeline development, content strategy, digital marketing, and event marketing
- Experience supporting a direct sales team and BDR function with targeted outbound marketing programs
- Proven ability to manage outside agencies and deliver results without a large internal team
- Background in healthcare SaaS focused on rev cycle, unstructured data, interoperability, digital fax, or provider workflow strongly preferred
- Strategic thinker who is equally comfortable building a plan and executing it personally
- Bachelor's degree or equivalent experience