Practice Area
Healthcare IT
Region
Anywhere
Location
Remote
Company Location
St. Louis MO
Position Id
49446

Director of Marketing

Job Description
Client Summary:
  • Healthcare technology company focused on unlocking and operationalizing unstructured clinical data across complex provider environments
  • Provides an intelligent automation platform that helps hospitals and physician practices identify, process, and act on patient data regardless of source or format
  • Integrates directly into existing clinical workflows to support faster, more informed decision making at the point of care
  • Serves a large and established base of hospitals and physician offices nationwide with a proven, scalable platform
  • PE-backed company in an active growth phase, positioned at the intersection of AI-enabled automation, clinical operations, and interoperability
Position Responsibilities:
  • Build the demand engine from the ground up, identifying primary pipeline channels and providing targeted support for outbound sales motions
  • Refine the messaging and develop crisp, consistent collateral across all seller materials and buyer personas
  • Partner with the BDR function and sales team to support outbound motions and drive pipeline activity
  • Enhance the digital and web presence to improve awareness and inbound lead quality
  • Lead and manage outside marketing agencies, acting as the internal owner for all agency relationships
  • Build and execute a partner co-marketing strategy to extend the reach in the provider market
  • Drive customer advocacy programs that capture and amplify client outcomes and success stories
  • Own the 2027 marketing plan, strategy, and budget from development through execution
  • Support expansion into new markets including the independent specialty market and health plans

Experience & Skills:
Required Experience and Qualifications:
  • 5+ years of B2B marketing experience in healthcare technology with deep familiarity with the provider market and large IDN buying environments
  • Strong understanding of Epic and Oracle Cerner ecosystems and the operational workflows Solarity's customers care about
  • Hands-on demand generation experience including pipeline development, content strategy, digital marketing, and event marketing
  • Experience supporting a direct sales team and BDR function with targeted outbound marketing programs
  • Proven ability to manage outside agencies and deliver results without a large internal team
  • Background in healthcare SaaS focused on rev cycle, unstructured data, interoperability, digital fax, or provider workflow strongly preferred
  • Strategic thinker who is equally comfortable building a plan and executing it personally
  • Bachelor's degree or equivalent experience
Compensation $120k-$150k, Health Insurance, 401k, Paid Vacation