Director of Marketing

Marketing Director

Manufacturing & Construction Leader
Fox Valley, Wisconsin

Why This Is a Dream Job

A well-established manufacturing and construction company is entering a period of focused, strategic growth, expanding its presence beyond a regional footprint toward a national platform. This role plays a central part in shaping how that growth is positioned and communicated.

The company’s work is highly visible and design-driven, with products and installations that define the exterior of buildings and shape the stories projects tell to owners, architects, and communities. As a result, marketing is closely connected to real work happening every day—new projects, new applications, and real installations create a steady stream of authentic content.

This is a senior, hands-on Marketing Director role with meaningful influence. The position offers full ownership of the marketing function while working closely with an engaged and supportive leadership team. A strong brand foundation is already in place, including established guidelines, a clear vision, and active momentum. The opportunity is to build upon that work—bringing creative and strategic thinking to evolve, refine, and scale what has already been started.

At its core, this role is about translating real work into clear, compelling stories that build trust, recognition, and long-term brand value.

For a Marketing Director seeking autonomy, trust, and the opportunity to shape a growing national brand without starting from scratch, this is a rare and rewarding opportunity.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop, own, and execute the company’s overall marketing strategy, annual marketing plan, and key campaigns, aligning initiatives with business goals.
• Lead brand storytelling and content strategy across digital platforms, turning real projects, people, and work into clear, compelling marketing content.
• Maintain and evolve established brand guidelines, ensuring consistency while continuing to build and scale the brand.
• Plan, manage, and maintain the marketing calendar, campaign schedules, and advertising initiatives.
• Track, analyze, and report on key marketing performance metrics, using insights to refine strategy and improve results.
• Coordinate and oversee external partners and vendors, including web support, design, printing, photography, and other creative resources.
• Collaborate closely with internal teams to develop relevant, visually compelling, and on-brand marketing content rooted in real projects, people, and real work.
• Partner closely with leadership and operations to ensure marketing accurately reflects the company’s work, culture, and capabilities.
• Represent the company at industry conferences, presentations, award functions, and select networking or client events, supporting brand visibility and market presence.
• Support the design and development of branded merchandise and promotional materials that align with brand standards and company culture.
• Stay current on marketing trends, tools, and best practices to continuously strengthen marketing effectiveness.
• Take on additional strategic initiatives and projects as the business continues to grow.

GENERAL EMPLOYMENT CONDUCT & RESPONSIBILITIES

• Actively support and promote the organization’s mission, vision, values, and culture.
• Demonstrate professionalism, accountability, and sound judgment in all aspects of the role.
• Work collaboratively and respectfully with leadership and team members across the organization.
• Maintain reliable attendance and participation in meetings, trainings, and professional development activities as required.
• Comply with company policies, procedures, and safety standards.
• Communicate openly and appropriately with leadership and Human Resources regarding concerns, risks, or potential policy issues.
• Contribute to continuous improvement through feedback, self-evaluation, and collaboration.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• 3–5+ years of progressive marketing experience with demonstrated success developing and executing marketing strategies and campaigns.
• Strong digital fluency with the ability to evaluate and use modern marketing tools, platforms, and technologies.
• Experience creating and managing content across digital channels, including websites, social media, and digital campaigns.
• Working knowledge of graphic design and content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
• Comfort using data and analytics to measure performance and guide decision-making.
• Proficiency in Microsoft Office, including Excel and PowerPoint; experience with CRM or website platforms is a plus.
• Excellent written and verbal communication skills.
• Ability to work independently with ownership while collaborating effectively with leadership and cross-functional teams.
• Experience in manufacturing or construction-related industries is a plus, but not required.

Life in the Fox Valley, Wisconsin

Located in east-central Wisconsin, the Fox Valley offers an exceptional balance of professional opportunity and quality of life. The region is made up of a network of vibrant communities along the Fox River, blending the amenities of a larger metro area with the accessibility and character of smaller cities.

The Fox Valley is known for its strong sense of community, active arts and culture scene, and year-round events. Residents enjoy access to performing arts venues, galleries, public art installations, festivals, live music, farmers markets, and a wide variety of local dining options.

Outdoor living is a major part of life in the Fox Valley. With easy access to waterways, trails, parks, and nearby lakes, the area supports year-round recreation—from boating, fishing, and hiking to winter activities like skating and sledding.

The region is well connected, with a nearby regional airport offering convenient nonstop service to major hubs. Shopping, entertainment, and travel options are plentiful, and the area is centrally located within driving distance of Chicago, Minneapolis, Madison, and Milwaukee.

With a population of roughly 300,000, a cost of living below the national average, and highly regarded school systems, the Fox Valley offers an outstanding place to build both a career and a life.