Director of Marketing & Strategic Development

GeneCoda has been retained to recruit candidates preferably located in the Philadelphia, PA area, for the role of Director of Marketing & Strategic Development

Our Client:

Our client is an innovative, global market leader in R&D capital equipment. Through continuous investment in state-of-the-art, customer-centered products, quality systems, human factors and sustainability programs; our client delivers industry-leading end-to-end solutions which maximize the productivity of R&D laboratory organizations.

Summary:

Join a global leader in the R&D capital equipment market as the Director of Marketing & Strategic Development for North America. In this role, you will drive the growth of the business through comprehensive marketing strategies, product management, and market research. Collaborate with the executive team to develop and implement corporate marketing initiatives while overseeing the marketing team. Be a key player in the successful launch of new products and brands in the laboratory space.

Why You Should Apply:

Strategic impact: Shape the market-product strategy and drive the implementation of key initiatives, contributing to the company's growth.

Innovative marketing opportunities: Develop comprehensive marketing strategies and participate in promotional events, leveraging your creativity to create awareness and capture market share.

Leadership and collaboration: Lead and manage a dynamic marketing team while working collaboratively with cross-functional teams, vendors, and clients.

Industry influence: Make a significant impact in the Life Science industry, specifically within Laboratory, Lab Animal Research, Biotech, and Pharmaceutical Production.

Growth potential: Join a globally recognized company with a strong foothold in the market, offering opportunities for career advancement and professional development.

Main Responsibilities:

• Collaborate with the CEO to develop and implement a market-product strategy.
• Design and execute comprehensive marketing strategies, creating awareness of business activities.
• Develop pricing, customer service policies, and advertising programs for company products.
• Conduct market research and analysis to identify market segments, trends, and competitors.
• Lead the marketing team, including hiring, training, and overseeing workload and deadlines.
• Drive branding and corporate identity initiatives, ensuring consistent messaging.
• Develop and implement marketing plans, promotional programs, and new product introductions.
• Provide expertise in advertising, public relations, social media, and events.
• Build strategic partnerships and manage new sales channel partners.

About You:

• Be able to do the job as described.
• Familiarity with the creative side of marketing and design.
• Analytical and creative thinking skills.
• Customer-oriented approach with strong attention to detail.
• Excellent leadership abilities and resource utilization.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office, Photoshop, and web editing packages.
• Bachelor’s degree in marketing, business, or engineering.
• 5-10 years of experience in the Life Science Industry (Laboratory, Lab Animal Research, Biotech, and/or Pharmaceutical Production).
• Knowledge of finance, particularly expense management and profit and loss statements.

GeneCoda refers qualified applicants for all jobs without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.