DIRECTOR OF COMMUNICATIONS & MARKETING
MONTGOMERY, AL

The Director of Communications & Marketing provides strategic leadership for all marketing, communications, public relations, advertising, and branding initiatives for a statewide association serving more than 19,000 members. This executive-level position is responsible for developing and implementing integrated communication strategies that strengthen member engagement, increase brand awareness, support advocacy efforts, and generate non-dues revenue while advancing the Association's mission and strategic objectives.

Key Responsibilities:

• Develop, implement, and manage a comprehensive communications and marketing strategy that supports the Association's goals, programs, services, and advocacy initiatives.
• Lead all public relations, media relations, advertising, branding, and communications efforts across print, digital, social media, and emerging platforms.
• Create and manage the annual Communications & Marketing department budget, ensuring effective allocation of resources and fiscal responsibility.
• Serve as editor of all Association publications, maintaining consistent messaging, editorial quality, and brand standards.
• Direct the planning, writing, design, and distribution of a weekly electronic newsletter reaching more than 27,000 subscribers.
  
• Oversee the creation and production of all internal and external communications, including:
  • Press releases
  • Marketing collateral
  • Advocacy campaigns
  • Fundraising campaigns
  • Audio-visual presentations
  • Print publications
  • Digital communications
  • Social media content
• Manage the Association's website strategy, content development, and ongoing maintenance to ensure timely, accurate, and engaging communications.
• Develop and execute targeted branding and marketing campaigns that increase awareness of the Association, its programs, and member benefits.
• Lead the design and execution of advocacy and fundraising campaigns utilizing email marketing, direct mail, and digital communication strategies.
• Manage and grow the Association's sponsorship program, cultivating relationships that generate significant non-dues revenue.
• Support the planning, promotion, and execution of Association meetings, conferences, special events, and fundraising activities.
• Conduct member research through surveys, focus groups, and other feedback tools to assess member needs, evaluate programs, and guide strategic communication initiatives.
• Write, edit, and produce high-quality content for a variety of audiences and communication channels.
• Manage relationships with external vendors, agencies, designers, printers, and other marketing partners to ensure quality, cost-effectiveness, and timely project delivery.
• Regularly present communications strategies, marketing initiatives, budgets, and campaign results to the Board of Directors and Executive Committee.
• Ensure consistency in messaging and visual identity across all communications while protecting and strengthening the Association's brand.

Qualifications:

• Proven experience leading strategic communications, marketing, public relations, and branding initiatives.
• Exceptional written, verbal, and presentation skills.
• Strong project management and organizational abilities with the capacity to manage multiple priorities simultaneously.
• Experience overseeing budgets, vendor relationships, and cross-functional projects.
• Demonstrated success in digital marketing, website management, email marketing, social media strategy, and content development.
• Experience managing sponsorships, fundraising campaigns, or revenue-generating marketing initiatives preferred.
• Ability to build strong relationships with members, leadership, media representatives, and external stakeholders.
• Strategic thinker with strong leadership, creativity, and analytical skills.